Social Media Executive

Job Summary:

We are seeking a creative and results-driven Social Media Executive to join our marketing team. The ideal candidate will manage and grow our social media presence across multiple platforms, engage with our online community, and help drive brand awareness and customer engagement. You will be responsible for creating, curating, and publishing engaging content that aligns with our brand voice and marketing goals.

Key Responsibilities:

• Develop, implement, and manage social media strategies and campaigns to increase brand awareness and engagement.
• Create and curate high-quality, relevant content for various social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Engage with followers, respond to comments and messages promptly, and foster a positive community.
• Collaborate with marketing, design, and content teams to ensure consistent branding and messaging.
• Stay updated on the latest social media trends, tools, and best practices, and recommend new strategies.
• Assist in managing social media advertising campaigns, including budget tracking and performance analysis.
• Support influencer marketing initiatives and partnerships where applicable.
• Monitor competitors’ social media activity and industry trends to identify opportunities.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience (1-3 years) managing social media platforms for brands or businesses.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging multimedia content (text, images, video).
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (Google Analytics, Facebook Insights).
• Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Premiere) is a plus.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong analytical skills and ability to interpret data to drive decisions.

Preferred Skills:

• Experience in paid social media advertising and campaign management.
• Knowledge of SEO and digital marketing principles.
• Familiarity with influencer marketing strategies.
• Passion for staying current with digital marketing trends and technologies.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and learning.
• A dynamic and collaborative work environment.
• Flexible working hours and remote work options (if applicable).

If you are passionate about social media, creative storytelling, and driving brand engagement, we would love to hear from you!

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person