Social Media Executive

Job Title: Social Media Executive

Location: Hyderabad
Department: Marketing & Communications
Reports To: Marketing Manager / Brand Head
Company: CloudTailor – Personalised Fashion Experience

Job Summary:

CloudTailor is looking for a creative, digitally-savvy Social Media Executive to manage and grow our brand presence across various social platforms. The ideal candidate will have a flair for content creation, a good understanding of fashion trends, and the ability to engage online audiences through compelling visual and written storytelling.

Key Responsibilities:1. Social Media Strategy & Execution (40%)

• Plan and execute the monthly content calendar across platforms (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.)
• Coordinate product launches, promotions, influencer campaigns, and festive marketing efforts
• Implement platform-specific strategies to improve reach and engagement

2. Content Creation & Publishing (30%)

• Ideate and develop creatives, reels, behind-the-scenes content, customer stories, and brand videos in line with CloudTailor’s brand tone
• Work closely with the design and fashion consultant teams to create engaging posts, stories, and videos
• Write compelling captions, hashtags, and descriptions with a strong call to action

3. Community Management (15%)

• Respond to DMs, comments, mentions, and queries across platforms
• Actively engage with followers, influencers, and fashion communities
• Track and address customer feedback or concerns received on social media

4. Analytics & Reporting (10%)

• Monitor daily/weekly/monthly performance using platform insights and tools
• Track metrics such as engagement rate, follower growth, post reach, and ROI of campaigns
• Share insights and actionable suggestions for improvement

5. Coordination & Collaboration (5%)

• Work with internal departments (fashion designers, customer support, operations) for cross-functional marketing activities
• Liaise with external agencies or influencers for collaborations and shoots

Key Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Fashion, or a related field
• 3–4 years of proven experience managing brand pages on Instagram, Facebook, YouTube, and others
• Strong visual and creative sense with an interest in fashion, design, and lifestyle content
• Proficiency in Canva, Adobe Suite, or basic video editing tools is preferred
• Excellent communication, writing, and grammar skills
• Experience with Meta Business Suite, Creator Studio, or similar analytics/reporting tools
• Prior experience in a D2C, fashion, or startup brand is a plus

Personal Attributes:

• Highly creative and trend-aware
• Self-driven, responsive, and organized
• Strong attention to detail
• Passion for fashion and understanding of women-centric consumer behavior

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Gachibowli, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is Your Current Salary?

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 4 years (Required)

Location:

• Gachibowli, Hyderabad, Telangana (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person