Job
Description
Job Summary: We are seeking a creative and driven Social Media Assistant with 2-4 years of relevant experience to build and enhance our brand's presence across social platforms. You will play a pivotal role in shaping our online identity by creating engaging, high-quality content, managing advertising campaigns, and fostering a vibrant online community. This role is perfect for a social media enthusiast with a knack for storytelling, a creative mindset, and an understanding of current digital trends. Key Responsibilities: Platform Expertise: Utilize a strong knowledge of leading social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to develop brand focused content and promotional strategies. Content Creation: Plan, design, and deliver original content and campaigns that align with brand goals, including occasion based and engagement focused initiatives. Influencer Partnerships: Build relationships with relevant influencers to amplify our reach and brand credibility across social media. Community Management: Engage with our online community by responding to comments, messages, and mentions to build trust and foster loyalty. Ad Management: Run targeted ad campaigns on various social platforms to increase brand visibility and engagement. Social Media Calendar: Develop a monthly content calendar, ensuring consistent posting and timely updates across all channels. Reels and Video Content: Create 4- 6 engaging reels per month using trending audio to keep our content relevant and appealing. Trend Analysis: Stay updated on digital marketing and social media trends, implementing new ideas to enhance engagement and drive traffic. Analytics and Optimization: Use social media management tools and analytics platforms to monitor campaign success, and suggest improvements based on performance data. Required Skills and Competencies: Proven Social Media Experience: Previous experience in social media marketing, including post scheduling, creative curation, and campaign management. Strong Organizational Skills: Ability to juggle multiple projects and meet deadlines in a fast paced environment. Creativity: A creative thinker who can bring innovative ideas to the table to enhance brand presence. Tech Savvy: Proficiency in social media tools, analytics platforms, and, ideally, familiarity with video editing and videography. SEO and Digital Knowledge: Basic knowledge of SEO and digital marketing strategies to maximize online visibility. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Up to date with the latest social media trends, technologies, and best practices. Strong communication skills and a creative mindset. Experience with Adobe Photoshop or Canva is a plus. Job Type: Full-time Benefits: Provident Fund Schedule: Day shift Education: Bachelor's (Preferred) Experience: Social media marketing: 1 year (Preferred) total work: 1 year (Preferred) License/Certification: Digital marketing (Preferred) Work Location: In person
