Social Media Content Creator

Social Media Content Creator

Job Overview:

We are seeking a creative and strategic Social Media Content Creator to join our dynamic marketing team at [Company Name]. In this role, you will be responsible for developing and curating engaging, on-brand content across various social media platforms to enhance our digital presence, grow our audience, and drive engagement. If you’re passionate about storytelling, social media trends, and building vibrant online communities, this is the perfect opportunity to make an impact.

Key Responsibilities:

• Content Creation: Develop and produce compelling content, including posts, videos, graphics, and stories, tailored to platforms such as Instagram, TikTok, Twitter, LinkedIn, and YouTube.

• Audience Engagement: Actively engage with followers by responding to comments, messages, and mentions to foster a sense of community and strengthen brand loyalty.

• Trend Monitoring: Stay up-to-date on social media trends, platform updates, and emerging tools to create relevant and timely content.

• Strategy Execution: Collaborate with the marketing team to align content with brand voice, campaign goals, and overall digital strategy.

• Analytics & Optimization: Track and analyze performance metrics (e.g., engagement, reach, impressions) using tools like Google Analytics, Hootsuite, or platform-specific insights to optimize content strategies.

• Ad Campaigns: Support the development and execution of paid social media campaigns, ensuring alignment with organic content strategies.

• Cross-Functional Collaboration: Work with graphic designers, copywriters, and other team members to create cohesive and visually appealing content.

Required Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience).

• 1-3 years of experience in social media content creation or a related role.

• Proficiency with social media platforms (Instagram, TikTok, Twitter, LinkedIn, YouTube, etc.) and content creation tools (e.g., Canva, Adobe Creative Suite, or video editing software).

• Strong understanding of social media analytics and campaign management tools.

• Excellent written and verbal communication skills with a knack for storytelling.

• Creative mindset with an eye for visual design and attention to detail.