Social Media Content Creator

Overview

Social Media Content Creator

Key Responsibilities

Content Development & Execution

• Produce high-quality, platform-native content including reels, short-form videos, static posts, stories, carousels, and motion graphics.
• Develop compelling content narratives aligned with brand voice, clinical accuracy, and patient-first positioning.
• Collaborate with medical teams, designers, and strategists to translate complex healthcare information into simple, engaging content formats.
• Maintain a consistent visual and tonal identity across all digital touchpoints.

Creative Strategy & Ideation

• Conceptualize innovative content formats that drive engagement, trust, and brand affinity.
• Conduct benchmarking, trend analysis, and competitive audits to inform content direction.
• Participate in content planning for monthly calendars, campaigns, and product/service launches.
• Proactively identify storytelling opportunities around patient journeys, doctor expertise, technology, and hospital milestones.

Digital & Social Media Management

• Manage day-to-day publishing on Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Optimise content for reach, IGSEO, discoverability, and retention metrics.
• Monitor performance insights to refine content strategy and ensure continuous improvement.
• Maintain structured asset libraries and content pipelines to ensure seamless execution.

Cross-Functional Collaboration

• Work closely with doctors, marketing teams, videographers, and designers to execute integrated campaigns.
• Support on-ground shoots, patient success story documentation, and doctor interview recordings.
• Ensure content meets compliance requirements related to healthcare communication guidelines.

Qualifications & Experience

• Bachelor’s degree in Marketing, Media, Communications, Journalism, or related disciplines.
• 1–3 years of hands-on experience in content creation; healthcare or agency background preferred.
• Proficiency in content creation tools such as CapCut, Canva, Adobe Suite (Photoshop, Premiere Pro, Illustrator).
• Strong understanding of social media algorithms, analytics, and creative best practices.
• Demonstrated ability to craft engaging stories from complex information.
• Ability to work in a fast-paced, deadline-driven environment with strong attention to detail.

Core Competencies

• Creative storytelling with strong visual aesthetics.
• Healthcare sensitivity and empathy in communication.
• Strong research and scriptwriting capabilities.
• Agile mindset with a passion for emerging digital trends.
• Excellent communication and collaboration skills.

Key Success Metrics

• Growth in engagement rate, reach, and follower base.
• Consistency in content output and brand alignment.
• Quality of creative concepts and execution.
• Contribution to overall digital brand equity and patient acquisition funnels.

Why Join Us?

• Opportunity to shape digital narratives for leading healthcare brands.
• Work with cross-functional experts in a high-growth, innovation-driven environment.
• Exposure to clinical excellence, patient experiences, and cutting-edge medical technology.
• A culture that values creativity, empathy, and purpose-led communication.