Social Media Content Creator

About Multiply

The Role

Key Responsibilities

• Content Calendar & Campaigns: Lead weekly/monthly social calendars across Instagram, YouTube, Facebook, and LinkedIn, aligned with financial literacy themes, key dates, and grassroots stories.
• Video Creation: Develop short-form video ideas, write scripts (60–90 sec), and edit raw footage with subtitles, transitions, and music tailored for platform-specific formats.
• Copywriting & Storytelling: Write punchy captions, video descriptions, and call-to-action that resonate with women audiences and drive measurable action.
• Community & On-Ground Content: Engage directly with audiences online and create authentic content by interviewing women entrepreneurs, curating user-generated stories through field visits
• AI Voice Bot Promotion – Design campaigns to promote Multiply’s AI-enabled WhatsApp Voice Bot as a unique, innovative way for women to learn finance.
• Trendspotting & Commentary – Monitor trending formats and financial news (budget, schemes, scams) to position Multiply as a go-to voice for women’s financial literacy.
• Analytics & Optimization – Track performance metrics (reach, engagement, sign-ups) and prepare actionable reports, experimenting with new formats and campaign strategies.
• Audience Insight – Run polls, surveys, and feedback loops to understand women’s needs and fine-tune content strategies accordingly.
• Collaboration & Brand Alignment – Work with designers, videographers, and partners to ensure consistency in Multiply’s brand voice and creative quality.
  

Requirements

Who You Are

• 4+ years of proven experience in creating social media content that performs (mission-driven brands, nonprofits, Edtech, or women/youth-focused platforms preferred).
• Fluent in short-form video creation — ideation, scripting, and editing
• Strong copywriting ability across platforms - Instagram captions, YouTube/Facebook descriptions, campaign messaging.
• Confident in engaging communities both online and on-ground, capturing real stories from women entrepreneurs.
• Equally data-driven and creative — comfortable with analytics, reporting, and experimentation.
• Excited about using digital media to empower women and make financial literacy relatable and action-oriented.
• A trend watcher — always curious about what’s happening on social media and how to adapt it for impact.
  

Benefits

What You’ll Gain

• Be part of an award-winning initiative making real impact in women’s financial empowerment
• Creative freedom to experiment with ideas, formats, and campaigns.
• A fast-paced, mission-driven team where your work will directly reach millions.
• Opportunities to grow with a clear growth trajectory in brand storytelling, community building and digital marketing