Social Media Content Creator

We’re looking for a Social Media Content Creator to lead Multiply India’s digital storytelling and community engagement. This isn’t a “post-and-hope” role. You’ll design content that builds awareness, drives engagement, and turns it into action — whether it's watching our financial explainer videos, or trying out our AI Voice Bot. You’ll be building campaigns that make financial literacy feel modern, local, and worth talking about, while also measuring what works, testing new formats, and keeping Multiply at the centre of financial conversations in India.

Key Responsibilities

• Content Calendar & Campaigns

  : Lead weekly/monthly social calendars across Instagram, YouTube, Facebook, and LinkedIn, aligned with financial literacy themes, key dates, and grassroots stories.

• Video Creation

  : Develop short-form video ideas, write scripts (60–90 sec), and edit raw footage with subtitles, transitions, and music tailored for platform-specific formats.

• Copywriting & Storytelling

  : Write punchy captions, video descriptions, and call-to-action that resonate with our audiences and drive measurable action.

• Community & On-Ground Content

  : Engage directly with audiences online and create authentic content by interviewing entrepreneurs, curating user-generated stories through field visits

• AI Voice Bot Promotion:

  Design campaigns to promote Multiply’s AI-enabled WhatsApp Voice Bot as a unique, innovative way to learn finance.

• Trendspotting & Commentary

  : Monitor trending formats and financial news (budget, schemes, scams) to position Multiply as a go-to voice for financial literacy.

• Analytics & Optimisation

  : Track performance metrics (reach, engagement, sign-ups) and prepare actionable reports, experimenting with new formats and campaign strategies.

• Audience Insight:

  Run polls, surveys, and feedback loops to understand users' needs and fine-tune content strategies accordingly.

• Collaboration & Brand Alignment

  : Work with designers, videographers, and partners to ensure consistency in Multiply’s brand voice and creative quality.