Social Media Business Strategist

Job Title: Social Media Strategist

Company:

Location:

Department:

Reports To:

Industry Focus:

About Revup

hospitality industry

Role Overview

creative, analytical, and hospitality-savvy Social Media Strategist

The ideal candidate will translate brand ethos, property experiences, and guest journeys into high-impact social media strategies that drive awareness, engagement, and bookings.

Key Responsibilities

1. Strategy & Planning

• Develop and execute

  comprehensive social media strategies

  aligned with hospitality brand goals, occupancy targets, and seasonal demand
• Create

  monthly, quarterly, and campaign-based content calendars

  for multiple hospitality brands
• Define

  platform-specific strategies

  for Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms
• Conduct competitor analysis, trend research, and hospitality market insights to stay ahead of industry benchmarks

2. Content & Brand Management

• Collaborate with designers, videographers, photographers, and copywriters to create

  high-quality hospitality-focused content

• Maintain consistent

  brand voice, visual identity, and storytelling tone

  across all platforms
• Plan content around

  property highlights, rooms & suites, dining experiences, guest moments, festivals, offers, and seasonal campaigns

• Lead influencer collaborations, creator partnerships, and

  UGC (User-Generated Content)

  strategies

3. Performance Marketing & Analytics

• Monitor daily performance of social media accounts and campaigns
• Track and analyze

  engagement, reach, audience growth, CTRs, inquiries, and conversions

• Prepare

  insight-driven performance reports

  with clear recommendations
• Optimize content and strategy based on data, audience behavior, and platform algorithms

4. Campaigns & Growth

• Plan and execute

  social media campaigns for property launches, offers, events, weddings, festive promotions, and experiential stays

• Work closely with paid media teams to ensure

  strong synergy between organic and paid social efforts

• Identify opportunities for

  audience growth, engagement improvement, lead generation, and brand loyalty

5. Client & Team Coordination

• Act as the

  primary strategic point of contact

  for social media-related client discussions
• Present strategies, campaign roadmaps, and performance reports to hospitality clients
• Coordinate with internal teams to ensure

  timely execution, quality delivery, and brand consistency

6. Trends & Innovation

• Stay updated with

  platform updates, algorithm changes, and hospitality content trends

• Experiment with

  Reels, Shorts, Stories, carousel storytelling, and interactive formats

• Propose innovative ideas to enhance

  brand visibility, guest engagement, and experiential storytelling

Required Skills & Qualifications

• 1–3 years of experience as a

  Social Media Strategist / Social Media Manager

• Prior experience handling

  hospitality, lifestyle, travel, or luxury brands

  (highly preferred)
• Strong understanding of social platforms, analytics tools, and hospitality content trends
• Excellent communication, presentation, and storytelling skills
• Ability to manage

  multiple brands, properties, and deadlines

• Knowledge of influencer marketing, creator collaborations, and performance-driven content

Why Join Revup?

• Work exclusively with

  premium hotels, resorts, and hospitality brands

• High creative freedom with strategic ownership
• Exposure to diverse hospitality segments (luxury, leisure, experiential, destination-led)
• Collaborative, fast-growing, and learning-driven work culture
• Opportunity to shape

  brand stories that influence real guest journeys