Social Media Business Strategist

About Us:

We are a new-age creative agency that solves business problems with bold ideas and imaginative thinking. Based in New Delhi, Thinking Folks brings together a young, happy, and driven team that thrives on shaping meaningful brand stories. In a world of noise, we help brands break through—with strategy, design, and creativity that actually work.

Location: Ghitorni, Delhi

Experience: 2+ years

Type: Full-time

Overview

We are looking for a Social Media Strategist who can plan, execute, and optimize social media content across platforms to build strong brand presence, drive engagement, and support business objectives. The ideal candidate blends creative thinking with data-driven strategy and understands how to grow brands in the digital space.

Key Responsibilities

Develop and execute platform-specific social media strategies aligned with brand goals

Plan monthly content calendars for Instagram, LinkedIn, Facebook, X, and emerging platforms

Collaborate with creative, copy, and design teams to produce high-quality content

Analyze performance metrics and optimize content based on insights

Stay updated with trends, formats, algorithms, and best practices

Manage campaigns, launches, and key brand moments

Ensure brand tone, consistency, and storytelling across all platforms

Coordinate with paid media teams for integrated campaigns (if applicable)

Required skills and Expertise

• Proven experience as a Social Media Strategist or similar role
• Strong understanding of social media platforms and analytics tools
• Ability to translate brand objectives into actionable content strategies
• Excellent communication and collaboration skills
• Strong sense of content, trends, and audience behavior
• Experience with both organic and paid social is a plus

What we offer

• A creative, energetic, and growth-focused work culture.
• Opportunity to work with top brands and high-impact campaigns.
• Career growth and learning opportunities.