Social Media Associate

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

Social Media Management & Execution

• Manage day-to-day operations of social media accounts across platforms such as Instagram, LinkedIn, X (Twitter), Facebook, and others as relevant.
• Schedule, publish, and monitor posts to ensure consistent and timely content delivery.
• Engage with followers by responding to comments, messages, and mentions in a brand-aligned tone.
  

Social Media Strategy & Planning

• Support the development and execution of social media strategies aligned with marketing objectives.
• Assist in creating monthly content calendars based on campaigns, trends, and audience insights.
• Identify emerging social media trends, formats, and best practices to continuously improve performance.
  

Social Media Blogging & Content Creation

• Create engaging social media blog content, captions, threads, and short-form posts tailored to each platform.
• Collaborate with designers and video editors to produce visually appealing and high-performing content.
• Repurpose long-form content (blogs, reports, podcasts, videos) into platform-optimized social media posts.
  

Analytics & Optimization

• Track and analyze social media performance using native analytics tools and third-party platforms.
• Prepare basic performance reports highlighting key metrics such as reach, engagement, growth, and conversions.
• Use data-driven insights to optimize content, posting times, and formats.
  

Brand & Community Building

• Maintain brand voice, tone, and visual consistency across all social media channels.
• Build and nurture an active online community by encouraging conversations and participation.
• Support influencer, partnership, or campaign-based social media initiatives when required.
  

Required Skills & Qualifications

• 1-3 years of hands-on experience in social media management or social media strategy.
• Strong understanding of major social media platforms and their algorithms.
• Experience in social media blogging, caption writing, and storytelling.
• Familiarity with social media scheduling and analytics tools.
• Basic understanding of content marketing and digital marketing principles.
• Strong written communication skills with attention to detail.
• Creative mindset with the ability to think strategically.
  

What We're Looking For

• A self-starter who can manage multiple tasks and deadlines effectively.
• Someone eager to grow into a Social Media Strategist role.
• A team player who thrives in a fast-paced, collaborative environment