SOCIAL MEDIA AND DIGITAL MANAGER

Social Media & Digital Marketing Manager

Location: Dubai

Industry: Real Estate

Role Overview

We are seeking a highly creative and analytical Social Media & Digital Marketing Manager who can drive both brand storytelling and performance marketing. With 60% focus on social media management and 40% on digital campaign execution, the role demands a professional who has worked with agency-style, fast-paced environments, handled large-scale content calendars, and executed high-value real estate campaigns.

The ideal candidate must blend content creativity with data-driven strategy, ensuring strong brand positioning while delivering leads and ROI.

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Key Responsibilities

Social Media Management (60%)

• Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, YouTube, and TikTok.

• Manage content calendars, ensuring regular posting with strong storytelling aligned with real estate and lifestyle branding.

• Collaborate with designers, video teams, and agencies to create high-quality content (reels, stories, campaigns, influencer tie-ups).

• Build community engagement by monitoring trends, responding to followers, and creating interactive campaigns.

• Drive paid social media campaigns for both brand building and lead generation.

• Leverage analytics tools to track engagement, growth, and conversion from social media activities.

Digital Marketing (40%)

• Plan, launch, and optimize Google Ads, SEO, SEM, and remarketing campaigns.

Plan execute all meta campaigns - setup / consol/n trouble shooting and product roi based campaigns

• Ensure seamless integration of digital campaigns with social media activities to maximize ROI.

• Work on lead generation funnels, marketing automation, and retargeting strategies.

• Collaborate with sales and CRM teams to improve lead quality and conversion rates.

• Track KPIs and create data-driven performance reports for management.

• Stay updated with new digital marketing tools, trends, and best practices.

• Should be able to have AI based approch in designing high intensity campaigns .

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Requirements

• 5–8 years of experience in social media + digital marketing, preferably with a real estate developer or digital agency background.

• Proven ability to build brands on social media with high-volume content execution.

• Strong hands-on experience in Google Suite (Ads, Analytics, Tag Manager, Search Console).

• Excellent command of social media tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.).

• Strong creative eye for storytelling, lifestyle branding, and influencer collaborations.

• Experience in managing budgets, paid media campaigns, and ROI-driven marketing.

• Exceptional communication and project management skills.

• Should be go getter and be able to take brand marketing to next level.