Social Media Analyst

Job Description

Social media analyst job description :- We are looking for a Social Media Analyst to join our marketing team. The ideal candidate is data-driven, observant, and experienced in analyzing the success of social media campaigns. This role involves creating reports, analyzing metrics, and providing insights to the necessary teams for future marketing plans. The ideal candidate should be knowledgeable about social media platforms, analytics, and trends. They should also be able to provide constructive criticism to team members. Social Media Analyst Roles and Responsibilities Track engagement, reach, and conversion rates on social media platforms. Analyse data from social media platforms using tools such as Google Analytics, Hootsuite, and Sprout Social. Create reports and dashboards to track progress and inform stakeholders of insights. Conduct research and data analysis to understand customer behavior. Create and implement social media campaigns in line with the overall business goals. Collaborate with marketing and content teams to develop a social media strategy. Plan and execute campaigns and promotions on social media. Evaluate the effectiveness of social media efforts and adjust campaigns as needed. Attend marketing and social media events and conferences. Stay up-to-date with the latest trends and technologies in social media. Optimize social media accounts for search engine optimization (SEO). Leverage influencer relationships to increase reach and credibility. Study competitors and find ways to improve. Social Media Analyst Requirements A bachelor’s degree in communications, marketing, or a related field. Freshers can apply A track record of managing campaigns well and getting results. Knowledge of social media platforms, analytics, and trends. Ability to understand data and provide insights from it. Strong written and spoken communication skills. Ability to work independently and multitask. Knowledge of SEO and web design. Experience with influencer and performance marketing. Organizational skills and attention to detail. Creativity and innovative thinking. Knowledge of graphic design and video editing is a plus. Familiarity with content management systems like WordPress. Experience in customer segmentation and targeting. Knowledge of HTML and CSS is a plus. Knowledge of the best ways to provide customer service on social media.