Social Media Account Management and Strategy

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You will be joining Yugen Consulting as a Client Servicing Manager, specializing in Social Media Account Management and Strategy. Your role will involve overseeing social media account management and strategy to ensure that clients receive top-notch service and impactful results. As a strategic growth partner, you will drive brand impact, digital transformation, and long-term client value. Your responsibilities will go beyond account management, requiring business acumen, data-driven decision making, and leadership to deliver measurable outcomes across various social platforms. **Key Responsibilities:** - Act as a trusted strategic advisor, aligning social media efforts with clients" business growth goals. - Anticipate client needs by identifying emerging opportunities, competitive threats, and new digital avenues. - Lead high-level conversations with CXOs/marketing heads to present strategic insights, performance narratives, and ROI-driven recommendations. - Architect end-to-end social media strategies integrating brand storytelling, performance marketing, influencer outreach, and content innovations. - Define KPIs and success metrics to ensure campaigns build brand equity while driving conversions. - Provide top-level oversight for campaign execution ensuring timeliness, quality, and strategic coherence across platforms. - Leverage analytics to translate numbers into narratives helping clients see the strategic value behind campaign performance. - Mentor and guide client servicing executives, shaping them into strategic thinkers and problem solvers. - Identify expansion opportunities within existing accounts ranging from performance marketing to influencer campaigns and offline activations. **Qualifications:** - Bachelors degree in Marketing, Communications, Business, or a related field. - A minimum of [insert number] years of experience in social media account management, client servicing, or a similar role, preferably in an agency setting. - Strong understanding of social media platforms, tools, and trends. - Excellent project management and organizational skills, with the ability to manage multiple accounts and campaigns simultaneously. - Exceptional communication and interpersonal skills, with the ability to build and maintain strong client relationships. - Analytical mindset with the ability to interpret social media metrics and generate actionable insights. - Creative thinking and problem-solving skills, with the ability to develop innovative strategies that meet client objectives. - Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, social media insights). - Leadership experience and the ability to work effectively in a team-oriented environment.,

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