SEO Manager (Pune candidates only)

We’re looking for a data-driven, analytical, and strategic SEO Manager with a proven track record of improving search engine rankings, organic traffic, and lead generation. The ideal candidate will lead the SEO strategy, execution, and performance analysis for our brand across on-page, off-page, and technical SEO pillars.

• Develop and own the end-to-end SEO roadmap aligned with overall business goals.
• Conduct regular competitor and market analysis to identify keyword and backlinking opportunities.
• Collaborate with content, tech, and performance teams to drive integrated SEO campaigns.

• Optimize content across landing pages, blogs, and core site pages (meta tags, header tags, internal linking, etc.).
• Implement keyword strategy, content clustering, and topic pillar planning.
• Manage SEO input for new website pages, microsites, or campaign landing pages.

• Conduct regular technical audits using tools like Screaming Frog, SEMrush, Ahrefs, or Google Search Console.
• Optimize site speed, mobile responsiveness, crawlability, indexation, and structured data (schema).
• Collaborate with developers to implement SEO best practices in code and site architecture.

• Plan and manage backlink building strategies—organic and outreach-based.
• Monitor and disavow toxic backlinks where necessary.
• Drive authority building through digital PR collaborations, guest posts, and directory submissions.

• Provide keyword briefs, topic suggestions, and optimization guidelines to content teams.
• Review and optimize blog posts, product pages, and campaign creatives from an SEO lens.
• Ensure content supports both search intent and business objectives.

• Track and report weekly/monthly performance on KPIs: traffic, rankings, conversions, domain authority, etc.
• Monitor and adapt strategies based on changes in search engine algorithms.
• Set benchmarks and forecast growth potential through SEO.

• Increase in organic traffic (MoM / QoQ)
• Growth in number of ranking keywords (top 3, top 10, top 100)
• Improvement in domain authority and backlink quality
• Website health scores (technical audit results)
• Increase in leads/conversions from organic search
• Reduction in bounce rate and exit rate from SEO pages

• Strong understanding of search engine algorithms and ranking methods
• Tools: Google Analytics, Google Search Console, SEMrush / Ahrefs / Moz, Screaming Frog, Surfer SEO or similar
• Hands-on experience with CMS platforms (WordPress preferred)
• Understanding of HTML, CSS, JavaScript basics for SEO
• Experience in using AI tools for content and optimization is a plus
• Strong analytical skills, problem-solving mindset, and attention to detail