Yugen Consultting

1. Product Listing & Optimization Ensure all products are listed with high-quality images, compelling descriptions, and optimized keywords. Conduct A/B testing for product titles, bullet points, and descriptions. Regularly update product information based on trends and customer feedback. 2. Advertising & Promotions Manage Amazon PPC and Flipkart ads to maintain a low ACOS. Run targeted promotions, coupons, and Lightning Deals to boost conversions. Optimize ad spend by analyzing ROAS and campaign performance. 3. Order Management & Fulfillment Ensure smooth order processing and timely delivery through FBA and Flipkart’s logistics. Minimize order cancellations and delays by maintaining inventory levels. Work with the fulfillment team to streamline logistics and reduce costs. 4. Inventory & Stock Management Monitor stock levels to prevent stockouts or overstocking. Forecast demand based on sales trends and seasonal variations. Coordinate with suppliers for timely restocking. 5. Pricing & Competitive Analysis Implement dynamic pricing strategies to stay competitive. Track competitor listings, pricing, and promotions. Adjust pricing based on sales performance and market trends. 6. Customer Engagement & Support Respond to customer queries, reviews, and complaints promptly. Manage returns and refunds efficiently to maintain customer trust. Implement strategies to increase positive reviews and ratings. 7. Performance Tracking & Reporting Track key metrics like sales, conversion rates, ACOS, ROAS, and customer reviews. Prepare weekly and monthly reports on marketplace performance. Use insights to refine strategies and improve performance. 8. Marketplace Compliance & Policy Adherence Ensure compliance with Amazon & Flipkart policies to avoid account suspensions. Stay updated with marketplace algorithm changes and new features. Handle intellectual property issues and maintain brand protection. - 1.5+ years of experience in performance marketing, preferably in a leadership role - Proven track record of driving ROI-driven growth through campaign optimization - Expertise in campaign management, keyword research, and audience targeting - Strong analytical and problem-solving skills, with the ability to interpret complex data - Excellent communication and leadership skills, with experience in mentoring and guiding team members Nice to Have: - Experience with advanced marketing tools and technologies - Familiarity with automation tools - Familiarity with data visualization tools and techniques What We Offer: - Competitive salary and benefits package - Opportunity to work with a talented and collaborative team - Professional development and growth opportunities - Flexible working hours and remote work options If you're a motivated and data-driven performance marketing professional looking for a new challenge, we'd love to hear from you!

At Yugen Consulting , we build purposeful brands through sharp strategy and compelling storytelling. We are now expanding our performance marketing game and we’re looking for someone who’s ready to roll up their sleeves and grow with us. What you'll do: Plan, execute, and optimise paid campaigns across Meta, Google, and other platforms Monitor performance metrics and analyse data to improve ROI Coordinate with creative and strategy teams to build high-performing ad creatives Manage budgets, bid strategies, and campaign pacing Experiment with new platforms, ad formats, and performance strategies Prepare campaign reports and insights for internal and client teams What we're looking for: 1–2 years of hands-on experience in paid marketing (Meta + Google Ads a must) Strong understanding of digital media buying, targeting, and attribution Sharp analytical skills and comfort with platforms like Google Analytics, Meta Ads Manager, and Excel/Sheets Proactive, detail-oriented, and curious about what drives clicks, conversions, and revenue A team player who loves fast-paced environments and wears multiple hats when needed Advantage if any: Have experience with eCommerce or app-based campaigns Know how to use tools like GTM, Looker Studio, or automation scripts Have worked at or with a creative/digital agency

As a Social Media Specialist, your responsibilities will include developing and executing content calendars, creating and nurturing social media communities, and staying updated about the latest social media trends. You will also be involved in research and making brand presentations, social grid development, and tracking useful social media metrics for effective analysis. Your role will require you to create effective social media marketing campaigns, devise strategies for social media account growth, and drive engagement with the target audience. You will play a crucial part in maintaining the brand's health from an agency point of view, ensuring consistent brand messaging and image. In addition, you will be responsible for influencer marketing and collaborations, as well as coordinating with interpersonal teams such as content, design, and advertising to align the social media strategy with overall brand objectives. Monitoring client account performance and providing monthly reporting will also be part of your daily tasks. If you are passionate about social media, have a creative mindset, and enjoy working in a collaborative environment, this role offers an exciting opportunity to contribute to the success of the brands you work with through innovative social media strategies and campaigns.,

We’re looking for a data-driven, analytical, and strategic SEO Manager with a proven track record of improving search engine rankings, organic traffic, and lead generation. The ideal candidate will lead the SEO strategy, execution, and performance analysis for our brand across on-page, off-page, and technical SEO pillars. Key Responsibilities (KRAs)1. Strategy & Planning Develop and own the end-to-end SEO roadmap aligned with overall business goals. Conduct regular competitor and market analysis to identify keyword and backlinking opportunities. Collaborate with content, tech, and performance teams to drive integrated SEO campaigns. 2. On-Page SEO Optimize content across landing pages, blogs, and core site pages (meta tags, header tags, internal linking, etc.). Implement keyword strategy, content clustering, and topic pillar planning. Manage SEO input for new website pages, microsites, or campaign landing pages. 3. Technical SEO Conduct regular technical audits using tools like Screaming Frog, SEMrush, Ahrefs, or Google Search Console. Optimize site speed, mobile responsiveness, crawlability, indexation, and structured data (schema). Collaborate with developers to implement SEO best practices in code and site architecture. 4. Off-Page SEO Plan and manage backlink building strategies—organic and outreach-based. Monitor and disavow toxic backlinks where necessary. Drive authority building through digital PR collaborations, guest posts, and directory submissions. 5. Content & Collaboration Provide keyword briefs, topic suggestions, and optimization guidelines to content teams. Review and optimize blog posts, product pages, and campaign creatives from an SEO lens. Ensure content supports both search intent and business objectives. 6. Reporting & Analysis Track and report weekly/monthly performance on KPIs: traffic, rankings, conversions, domain authority, etc. Monitor and adapt strategies based on changes in search engine algorithms. Set benchmarks and forecast growth potential through SEO. Key Performance Indicators (KPIs) Increase in organic traffic (MoM / QoQ) Growth in number of ranking keywords (top 3, top 10, top 100) Improvement in domain authority and backlink quality Website health scores (technical audit results) Increase in leads/conversions from organic search Reduction in bounce rate and exit rate from SEO pages Required Skills & Tools Strong understanding of search engine algorithms and ranking methods Tools: Google Analytics, Google Search Console, SEMrush / Ahrefs / Moz, Screaming Frog, Surfer SEO or similar Hands-on experience with CMS platforms (WordPress preferred) Understanding of HTML, CSS, JavaScript basics for SEO Experience in using AI tools for content and optimization is a plus Strong analytical skills, problem-solving mindset, and attention to detail

As a Client Servicing Manager specializing in Social Media Account Management and Strategy at Yugen Consulting, you will be responsible for overseeing client relationships, social media strategies, and campaign execution to ensure top-notch service and impactful results for our clients. Your primary responsibilities will include serving as the main point of contact for clients, understanding their goals and challenges, and translating them into actionable social media strategies. You will collaborate with internal teams to develop comprehensive social media strategies, monitor industry trends, and oversee the execution of campaigns across various platforms. In addition to managing client relationships and campaign performance, you will also be responsible for analyzing social media metrics, preparing detailed reports, and continuously refining strategies based on performance data to maximize ROI. Your role will also involve collaborating with cross-functional teams, providing guidance to junior team members, and contributing to client retention and growth initiatives. To excel in this role, you should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with a minimum of [insert number] years of experience in social media account management or client servicing, preferably in an agency setting. Strong project management skills, excellent communication abilities, and a deep understanding of social media platforms and trends are essential. Additionally, you should have experience with social media management tools and analytics platforms, as well as leadership experience and the ability to work effectively in a team-oriented environment. If you are a highly motivated individual with a passion for social media management and client servicing, and possess the qualifications mentioned above, we encourage you to apply for this exciting opportunity at Yugen Consulting. Join our team and help us deliver innovative strategies and exceptional results to our clients.,

As a Video Editor at Yugen Consultting, you will be responsible for video production, editing, color grading, motion graphics, and graphics work for digital media. Your role will involve utilizing your video production and editing skills, along with your abilities in color grading and motion graphics to create engaging visual content that resonates with audiences. You will be working full-time in a hybrid capacity from Pune, with the option for some work from home flexibility. Proficiency in video editing software, graphics design skills, creativity, and attention to detail are essential for success in this role. Additionally, the ability to work in a fast-paced environment and prior experience in creating compelling visual stories will be advantageous. If you have a degree in Film Production, Video Editing, or a related field, it will be considered a plus. Join us at Yugen Consultting and be a part of a team dedicated to helping businesses thrive in the digital world through innovative and captivating digital storytelling.,