SFMC Specialist

What will you Do?

Must Have

• Responsible for ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.
• You develop/orchestrate engagement-oriented campaigns across channels.
• Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
• Partner with the creative, production team for appropriate support across all channels and assets used in the campaigns.
• Coordinate with multiple markets in maintaining the localized omni channel tactics by analyzing the channel operation and engagement scores of the markets.
• Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
• Works with cross functional teams to support UAT and ensure testing meets BRD inputs.

Good to Have

• Experience working with Cross Functional teams, across production, creative and platforms.
• Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.
• Understanding of data dictionary, data structures, data mart in relation to CRM.
• Ability to work with dynamic data sets to deliver personalization.

What will you Need?

Must Have Skills

• Proficiency with SalesForce Marketing Cloud (SFMC)
• Hands-on experience in Salesforce Omni Channel campaign workflow.
• 5+ year of Workflow development experience in SalesForce Marketing Cloud.
• Experience with omnichannel campaign orchestration and UAT.
• Exposure on setting up Data Extension and AMPscripts in SalesForce Marketing Cloud
• Knowhow of HTML and CSS skills are desirable.
• Basic understanding of JavaScript is desirable.

Good to Have Skills

• Proficiency with marketing automation tools and processes – SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar.
• Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements.