SEO Specialist

We are looking for a results-driven SEO Specialist to optimize our website content, manage our search engine strategy, and help grow our organic search presence. The ideal candidate will have a strong understanding of SEO best practices, tools, and strategies to improve rankings, drive traffic, and increase conversions.

Key Responsibilities:

• Develop and execute SEO strategies to improve organic search rankings and drive qualified traffic.
• Perform keyword research and identify content opportunities based on trends and analytics.
• Conduct on-page optimization including meta tags, internal linking, headings, alt text, and structured data.
• Audit websites for technical SEO issues and work with developers to resolve them.
• Monitor and analyze performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Optimize content for search engines and collaborate with content writers to produce SEO-friendly content.
• Stay up to date with the latest SEO trends, algorithm updates, and best practices.
• Track, report, and present SEO performance and recommendations to stakeholders.
• Perform competitive analysis to identify gaps and opportunities.

Requirements:

• Proven experience as an SEO Specialist, Digital Marketer, or similar role.
• Strong knowledge of search engine algorithms, ranking factors, and SEO tools.
• Experience with website analytics and SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Familiarity with HTML, CSS, and CMS platforms (e.g., WordPress, Shopify).
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Information Technology, or related field is preferred.

Preferred Skills:

• Experience with local SEO and international SEO strategies.
• Basic knowledge of paid search (PPC) is a plus.
• Understanding of user experience (UX) and conversion rate optimization (CRO).
• Certification in Google Analytics or Google Ads is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Mogappair West, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• SEO: 2 years (Preferred)

Work Location: In person