Job Summary
We are looking for a highly skilled SEO Executive to join our martech company's marketing team. As an SEO Executive, you will play a crucial role in driving organic traffic, improving search engine rankings, and optimizing our website for maximum visibility and conversions. You will work closely with cross-functional teams to develop and execute effective SEO strategies, ensuring our online presence aligns with industry best practices.
Responsibilities
- Develop and execute effective SEO strategies to increase organic search rankings and drive targeted traffic to our website.
- Conduct thorough keyword research to identify opportunities for content optimization and creation.
- Optimize website content, including landing pages, blog articles, and product pages, to improve search engine visibility and user experience.
- Perform on-page optimization, including meta tag optimization, URL restructuring, and content optimization for relevant keywords.
- Monitor website performance using SEO tools and analytics platforms to identify areas for improvement and track keyword rankings, organic traffic, and conversion rates.
- Collaborate with content creators to develop high-quality, SEO-friendly content that aligns with keyword research and user intent.
- Identify and implement link-building opportunities to improve website authority and domain ranking.
- Stay up to date with the latest trends and best practices in SEO and search engine algorithms.
- Conduct competitor analysis to identify gaps and opportunities in organic search rankings and develop strategies to outperform competitors.
- Generate regular reports on SEO performance and present findings and recommendations to the marketing team and stakeholders.
Requirements
- Bachelor's degree in marketing, communications, or a related field is preferable.
- Fresher or Minimum of 2+ years of experience in SEO, preferably in a digital marketing agency or e-commerce environment.
- In-depth knowledge of search engine algorithms, ranking factors, and best practices in SEO.
- Proficiency in SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
- Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.
- Experience with content management systems (CMS) and website optimization.
- Excellent written and verbal communication skills.
- Ability to work independently and in a team-oriented environment.
- Proven track record of improving organic search rankings and increasing organic traffic.
- Strong attention to detail and ability to prioritize and manage multiple projects simultaneously.
About Us: WeAddo
Who We Are
We do CX transformation that drives demand and engagement using AI & Analytics
We're WeAddo, and we're in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services that's all about acceleration and engagement, we're the team that makes sure your digital presence doesn't just exist — it dominates.
What We Do
We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, we're not just engineers — we're pioneers of the customer journey.
Why We Do It
It's simple: we believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. It's not just about the bottom line; it's about building a community around your business.
How We Do It
Our approach is hands-on and heads-in. We're on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert? We're on it. Looking for a comprehensive audit and solution integration? Consider it done. We're all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing.
What Sets Us Apart
We don't just follow the digital trends — we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, we're redefining how businesses understand and interact with their customers.
Our Supporting Services
Our services are like a Swiss Army knife for your MarTech needs:
- Tailored Demand Generation blueprints for engagement that sticks.
- Instant access to expertise that keeps you ahead in the CX game.
- Audits and integrations that streamline every interaction.
- Sales and marketing strategies that pivot with precision.
- Learning algorithms that aren't just smart; they're intuitive.
Our Mission Statement
To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience that's not just satisfactory but legendary.
Our Vision
We're looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting with the perfect response. That's the world WeAddo is building — one click, one campaign, one satisfied customer at a time.We're WeAddo, where every client's success story is our own. Let's make digital marketing do more than just talk; let's make it perform.
