About VGL Group
Vaibhav Global Limited (VGL) is a leading
electronic retailer of jewelry and lifestyle products
. In FY 2023-24, VGL reported a
turnover of ~$365 million
and employs
4,000+ people globally
, with
3,000+
based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its
TV, e-commerce, and digital retail platforms
:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
Overview
We are looking for a highly skilled and experienced Ecommerce SEO Specialist to join our team and drive organic traffic, improve search engine rankings, and optimise our ecommerce website ShopLC.com. The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimisation, website architecture, site speed optimisation, structured data, XML sitemaps, mobile optimisation, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of ShopLC across all the major search engines in the US.You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.
Role And Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.
- Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks.
- Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.
- Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance.
- Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.
- Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.
- Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.
- Ensure mobile-friendliness and responsiveness of the website.
- Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.
- Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.
- Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.
- Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.
- Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.
Core Skills Will Include
- Constantly reviewing success and look for improvements.
- A great problem-solving mentality that’s able to overcome obstacles and find solutions.
- An ambitious, energetic self-starter.
- Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
- Takes responsibility and initiative for actions, projects and people.
Qualifications And Experience
- Bachelor's degree in marketing, computer science, or a related field.
- Minimum of 5 years of experience as a SEO Expert, with a proven track record of optimising websites for search engine performance.
- Ecommerce Exposure is must.
- Extensive experience with technical website optimisation techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.
- Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools.
- Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Expertise in website speed optimisation techniques, performance analysis tools.
- Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO.
- Proficiency in mobile optimisation best practices and mobile-friendly website design.
- Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.
- Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
