SEO Specialist

Job Title: SEO Executive

Location: Noida 16
Experience: 1–4 Years
Employment Type: Full-time

Job Summary:

The SEO Executive will be responsible for improving the website’s visibility and organic performance across search engines. The role includes keyword research, on-page and off-page optimization, monitoring performance metrics, and implementing SEO best practices to drive traffic and conversions.

Key ResponsibilitiesOn-Page Optimization

• Perform website audits and implement on-page recommendations.
• Optimize meta tags, headings, URLs, schema markup, image alt tags, and internal linking.
• Improve website content, readability, and keyword placement.

Off-Page Optimization

• Execute link-building strategies including guest posting, directory submissions, and outreach.
• Develop high-quality backlinks to improve domain authority and rankings.
• Monitor and avoid toxic links.

Keyword & Competitor Research

• Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
• Analyze competitor websites to identify best-performing keywords and link strategies.

Content & Website Management

• Coordinate with content writers to develop SEO-friendly content.
• Provide content briefs and optimization guidelines for blogs, landing pages, and websites.

Performance Tracking & Reporting

• Track daily/weekly/monthly KPIs such as site ranking, traffic, impressions, and conversions.
• Prepare performance analysis reports and provide insights for improvements.
• Use tools like Google Analytics, Google Search Console, and SEO tools to monitor growth.

Required Skills & Competencies

• Strong knowledge of on-page, off-page, and technical SEO fundamentals.
• Understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools: Google Analytics, GSC, SEMrush, Ahrefs, Moz, etc.
• Basic understanding of HTML, website structure, and content optimization.
• Good analytical, communication, and research skills.

Qualifications

• Bachelor’s degree in Marketing, IT, Communication, or related field.
• 1–4 years of relevant SEO experience.
• Prior experience in agency or EdTech/Corporate environment preferred.

Key Attributes

• Detail-oriented and data-driven.
• Ability to work independently and meet deadlines.
• Continuous learner and updated with SEO trends and algorithm changes.

Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund