SEO Specialist

Job Summary:
We are seeking a skilled and proactive SEO Specialist to join our team. The ideal candidate will support both short-term and long-term SEO objectives, optimize website performance, and contribute to overall digital growth. You should have strong analytical skills, knowledge of current SEO practices, and the ability to collaborate effectively with cross-functional teams.

Roles and Responsibilities

• Assist in achieving short-term and long-term SEO strategies.
• Understand business goals and analyze competitor strategies.
• Conduct keyword research and generate new keyword ideas.
• Review and analyze competitors’ SEO techniques.
• Perform on-page optimization to improve search rankings.
• Generate content ideas and support copywriting needs.
• Analyze website and social media pages and provide recommendations for improvement.
• Monitor website traffic, track search performance, and develop improvement strategies.
• Develop and execute link-building strategies.
• Manage on-page, off-page, and paid search campaigns.
• Utilize Technical SEO knowledge and analyze insights from Google Analytics.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Coordinate with the Web Development and Business Development teams when required.

Candidate Profile / Requirements

• Experience: 6 months to 3 years in SEO or digital marketing.
• Good understanding of user experience and website behavior.
• Proficient in SEO tools such as SEMRUSH.
• Knowledge of white-hat SEO techniques.
• Ability to work on Technical SEO and Off-Page optimization.
• Strong understanding of tools such as A/B testing, Google Optimize, GTM (Google Tag Manager), Google Analytics, Conversion Tracking, and Google Ads Management.
• Knowledge of SEO implementation across various CMS platforms such as WordPress, Shopify, Magento, and Joomla.
• Willingness to experiment and try new approaches based on project requirements.

Job Type: Permanent/Full-time/Contractual
Shift: Day/Night
Location: Newtown-Kolkata

Job Type: Full-time

Pay: ₹250,000.00 - ₹400,000.00 per year

Benefits:

• Paid sick time

Ability to commute/relocate:

• New Town, Kolkata - 700156, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Are you an immediate joiner?
• What is current CTC?
• What is your expected CTC?

Experience:

• SEO: 1 year (Required)
• Digital marketing: 1 year (Preferred)
• Google Analytics: 1 year (Preferred)
• Google Tag Manager: 1 year (Preferred)

Language:

• English (Preferred)

Location:

• New Town, Kolkata - 700156, West Bengal (Preferred)

Shift availability:

• Day Shift (Preferred)

Work Location: In person

Expected Start Date: 15/12/2025