SEO Specialist

SEO Strategy Development: Conduct keyword research to identify opportunities for ranking and traffic growth. Develop and execute on-page and off-page SEO strategies. Perform technical SEO audits and resolve site issues like crawl errors, page speed, and mobile optimization. Monitor and improve backlink quality to boost domain authority. Content Optimization: Optimize website content for targeted keywords to improve SERP rankings. Collaborate with the content team to create high-quality, SEO-friendly blogs and web copy. Analyze and suggest improvements for user-friendly meta tags, titles, and descriptions. CRO Strategy Development: Use tools like Google Analytics, Hotjar, or Crazy Egg to analyze user behavior and identify drop-off points. Create A/B tests and multivariate tests to improve click-through rates, conversions, and overall user engagement. Optimize landing pages, forms, and CTAs for maximum conversion. Analytics & Reporting: Track SEO and CRO KPIs using tools like Google Search Console, SEMrush, and GA4. Provide monthly performance reports with insights and actionable recommendations. Monitor competitors' strategies and market trends to stay ahead. Collaboration & Support: Work closely with marketing, design, and development teams to ensure seamless implementation of SEO/CRO strategies. Suggest UI/UX improvements based on data-driven insights to enhance the user journey. Qualifications Proven experience in SEO and CRO for e-commerce or activity platforms. Hands-on experience with SEO tools like Ahrefs, SEMrush, Screaming Frog, etc. Strong understanding of Google Analytics, GA4, and tag management. Knowledge of HTML, CSS, and basic JavaScript for technical SEO purposes. Familiarity with content management systems (CMS) like WordPress. Expertise in conducting A/B testing and using CRO tools like Optimizely or VWO. Excellent communication and analytical skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹80,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person