SEO Specialist

Advanced Engineering Services is looking for SEO canditates

Location: Chennai

Job Type: Full-time

Experience: 2–4 years

Reports To: Sr Marketing Manager

Job Summary:

We are looking for a results driven SEO Analyst to manage and optimize our digital presence across two core business verticals, Engineering Services (Industrial Automation, Product Development, CAE,) & AI Products (SaaS).

The ideal candidate will have strong technical SEO skills, a deep understanding of B2B marketing, and the ability to tailor SEO strategies for both service-based and product-based offerings.

Key Responsibilities:1. Strategy & Planning

• Develop and execute a comprehensive SEO strategy tailored to both engineering services and the AI chatbot product.
• Conduct keyword research and intent analysis to support service pages, blog content, and product landing pages.
• Build topic clusters for both technical service domains and conversational AI.

2. On-Page Optimization

• Optimize website content, meta tags, headers, URL structure, internal linking, and schema markup.
• Create SEO-optimized copy briefs for blogs, case studies, product pages, and service offerings.
• Align messaging with industry-specific keywords and pain points of ICPs (Ideal Customer Profiles).

3. Technical SEO

• Perform technical audits using tools like Screaming Frog, SEMrush, or Ahrefs.
• Optimize site speed, mobile responsiveness, crawlability, and indexability.
• Manage structured data, canonical tags, and sitemaps.

4. Content & Collaboration

• Collaborate with graphics designers, content writers and technical SMEs to develop posts, ensure SEO-aligned content.
• Recommend and manage blog topics relevant to each vertical (e.g., predictive maintenance, CAD automation, AI).
• Support video SEO and LinkedIn Communications.

5. Off-Page & Link Building

• Develop and execute a white-hat link-building strategy focused on industry-relevant backlinks.
• Outreach to niche engineering, AI, and SaaS publications.

6. Analytics & Reporting

• Monitor KPIs including organic traffic, keyword rankings, bounce rates, CTR, conversions, and engagement.
• Use Google Analytics, Search Console, and third-party tools to prepare monthly performance reports.
• Provide recommendations for continuous improvement and A/B testing.

Required Skills & Qualifications:

• 2 - 4 years of proven SEO experience in B2B, SaaS, or Engineering domains

• Deep understanding of Google algorithms, ranking factors, and semantic search

• Proficiency in tools like SEMrush, Ahrefs, Google Search Console, GA4, Screaming Frog, SurferSEO, etc.

• Knowledge of HTML, CSS, and basic JavaScript (for troubleshooting and audits)

• Strong analytical and communication skills

• Familiarity with CMS platforms (e.g., WordPress, Webflow)

Experience working with developers, marketers, and content teams

Contact

HR

9791192353

Raghav

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month