SEO Outreach Team Lead

About Anchorial

Anchorial is a next-generation link-building agency that helps SaaS, B2B, and global brands earn real, white-hat backlinks through data-driven and relationship-based outreach. We focus on “LLM-first” link-building — creating placements that not only rank but also influence AI-driven visibility across search and chat models.

Location: Remote (Work from Home)

Work Days: Monday to Friday

As an Outreach Team Lead, you’ll manage daily outreach operations, mentor junior specialists, and make sure every campaign meets its performance goals — from prospecting to placement.

Role Overview

The Outreach Team Lead will act as the bridge between the outreach team and the Outreach Manager, ensuring seamless execution of link-building campaigns. You’ll manage inboxes, review campaigns, guide outreach specialists, and maintain editor relationships — all while ensuring that Anchorial’s quality and efficiency standards are consistently met.

Key Responsibilities

Team Leadership

• Supervise and guide a team of outreach specialists on day-to-day tasks.
• Distribute tasks based on workload, priority, and skill level.
• Conduct daily stand-ups or check-ins to ensure targets are on track.
• Train new hires on tools, outreach sequences, and campaign personalization.
• Review email templates and ensure tone, personalization, and strategy align with Anchorial standards.

Outreach Execution

• Manage prospecting, lead qualification, and list cleaning across Apollo.io and Snov.io.
• Set up and manage campaigns on tools like Apollo.io and Snov.io.
• Optimize sequences for better deliverability and response rates.
• Handle editor conversations, negotiate placements, and manage follow-ups.
• Track and update campaign data in CRM.

Performance & Reporting

• Track open, reply, and placement rates for each specialist.
• Conduct weekly reviews with the Outreach Manager to discuss performance and bottlenecks.
• Maintain data hygiene and ensure timely reporting of live placements.
• Identify low-performing campaigns and suggest optimizations or A/B test ideas.

Relationship Management

• Maintain and update Anchorial’s CRM of editors and publishers.
• Build and nurture relationships with webmasters, agency partners, and bloggers.
• Ensure communication with editors remains professional and brand-aligned.

Required Skills & Experience

Technical Skills

• Strong command of Apollo.io and Snov.io for prospecting, sequencing, and enrichment.
• Experience using different email marketing tools.
• Excellent knowledge of Ahrefs.
• Understanding of email deliverability, spam filters, and inbox rotation techniques.
• Proficient in using Google Sheets, Monday, and Slack for daily operations.

Soft Skills

• Exceptional communication and leadership qualities.
• Strong problem-solving skills and attention to detail.
• Ability to handle multiple campaigns simultaneously.
• Self-driven, organized, and proactive.

Qualifications

• 1.5–3 years of experience in outreach or link-building roles.
• Prior experience leading a small team or mentoring outreach specialists is preferred.
• Familiarity with SEO and backlink metrics (DR, UR, traffic, anchors).
• Bachelor’s degree in any discipline (Marketing/Communications preferred).

Perks

• 100% remote setup.
• Work with global SaaS and B2B brands.
• Hands-on exposure to modern link-building frameworks and automation tools.
• Growth path to Outreach Manager based on performance.

How to Apply

Send your resume and a short note about your outreach experience to hr@anchorial.com with the subject line “Outreach Team Lead — [Your Name]”.