SEO Marketing Manager

We are seeking a highly analytical and results-driven SEO & Paid Media Marketing Analyst to optimize our organic search presence and manage our paid advertising campaigns across Google and Facebook/Instagram. The ideal candidate will possess a strong blend of SEO technical expertise, data analysis skills, and hands-on experience in managing high-performing PPC (Pay-Per-Click) and paid social campaigns. You will be responsible for translating data into actionable insights to maximize our ROI across all channels.

Key Responsibilities :

Search Engine Optimization (SEO)

• Strategy & Implementation: Develop and execute comprehensive SEO strategies, including keyword research, competitor analysis, and content optimization to increase organic traffic and search engine rankings.
• Technical SEO: Conduct regular technical audits (site speed, crawlability, mobile-friendliness, site structure) and work with development teams to implement fixes and best practices.
• On-Page & Off-Page: Manage on-page elements (meta tags, headings, internal linking) and execute effective off-page strategies, including link-building and local SEO (where applicable).

Paid Advertising (Google Ads & Facebook Ads)

• Campaign Management: Build, manage, and optimize all paid search (Google Ads) and paid social (Facebook, Instagram) advertising campaigns, including Search, Display, Shopping, Video, and Lead Generation formats.
• Budget & Bidding: Strategically manage advertising budgets, perform daily bid adjustments, and monitor spend to ensure optimal performance and cost-efficiency.
• A/B Testing & Optimization: Design and execute continuous A/B testing for ad copy, creatives, landing pages, and audience targeting to improve Click-Through Rate (CTR), Quality Score, and Conversion Rate.
• Audience & Targeting: Conduct in-depth audience research and segmentation to refine targeting parameters on both platforms (e.g., custom audiences, lookalike audiences, in-market segments).

Analysis & Reporting

• Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all channels (SEO, Google Ads, FB Ads), including organic traffic, conversions, CPA, ROAS, and ROI.
• Data Analysis: Utilize Google Analytics, Google Search Console, and platform-specific tools (Google Ads & Facebook Ad Manager) to identify trends, performance gaps, and opportunities for growth.
• Actionable Insights: Generate clear, concise reports and present actionable recommendations to marketing leadership and cross-functional teams.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• [2-4] years of proven, hands-on experience managing and optimizing both SEO and paid media campaigns (Google Ads and Facebook Ads/Meta Ads).
• Expert proficiency with Google Analytics (GA4), Google Search Console, Google Ads, and Facebook Business/Ad Manager.
• In-depth knowledge of current SEO best practices, search engine algorithms, and ranking factors.
• Experience with advanced SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
• Strong analytical mindset with the ability to interpret complex data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills for crafting compelling ad copy and presenting performance reports.
• Certifications in Google Ads and/or Google Analytics are highly preferred.

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Narendrapur, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Secondary(10th Pass) (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person