SEO Expert

SEO Expert

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis to identify new growth opportunities.
• Optimize website content, event pages, and blog posts for on-page SEO (meta tags, headers, internal linking, etc.).
• Perform technical audits and recommend fixes for crawl issues, speed optimization, mobile responsiveness, schema markup, etc.
• Develop and execute link-building strategies to improve domain authority and organic reach.
• Monitor search rankings, site traffic, and performance metrics using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Collaborate with content and web development teams to implement SEO best practices across all digital assets.
• Create and maintain detailed SEO reports and dashboards, providing regular updates on progress and insights.
• Stay updated on the latest SEO trends, algorithm updates, and industry changes to adjust strategies accordingly.
• Conduct A/B testing and conversion optimization to improve landing page effectiveness.
• Provide SEO input for new content creation, campaign planning, and platform development.
  

The Person

• Minimum of 1 year of hands-on SEO experience, preferably in a B2B or event-based marketing environment.
• Proven track record of improving keyword rankings and increasing organic traffic.
• Solid understanding of Google algorithms and search engine mechanics.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Familiarity with Google Analytics, Google Search Console, and keyword planning tools.
• Basic understanding of HTML/CSS and CMS platforms (WordPress, Webflow, etc.).
• Strong analytical, problem-solving, and communication skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Knowledge of international and multilingual SEO is a plus.
• Self-motivated, proactive, and capable of working in a fast-paced, deadline-driven environment.