SEO Expert

Skills and Qualifications:

Required Skills & Qualifications

• Proven experience in SEO (on-page + off-page + SMO).

• Strong knowledge of ranking algorithms, Google updates, and SEO tools.

• Ability to create SEO-friendly content briefs.

• Experience in social media optimization and trend analysis.

• Basic understanding of WordPress and website CMS.

• Excellent communication and analytical skills.

• Candidates with experience in the education/coaching sector will be preferred.

Role and Description:

We are hiring an experienced and result-oriented SEO Expert who will be responsible for improving Dhyeya IAS’s online visibility, search rankings, website traffic, and social media reach.
This role includes On-page SEO, Off-page SEO, Social Media SEO, and daily coordination with the content and marketing team.

Key Responsibilities

1. On-Page SEO

• Perform detailed keyword research relevant to UPSC/UPPSC exam preparation.

• Optimize website pages, blogs, course pages, and landing pages.

• Improve site structure, internal linking, metadata, title tags, header tags, and image optimization.

• Work closely with the website content team for SEO-optimized articles and pages.

• Ensure website speed, mobile-friendliness, and technical SEO hygiene.

2. Off-Page SEO

• Build high-quality backlinks, directory submissions, and educational forums outreach.

• Manage citations, PR submissions, and digital authority-building activities.

• Monitor and improve domain authority (DA), page authority (PA), and spam score.

• Develop strong SEO strategies to outrank competitors in education & coaching sector.

3. Social Media SEO

• Assist in daily social media posting—Instagram, Facebook, YouTube, LinkedIn, Telegram.

• Ensure every post follows SEO practices such as keyword-rich captions, hashtags, and content relevance.

• Work with designers and video editors to publish search-friendly creative content.

• Track post performance and improve reach organically.

4. Analytics & Reporting

• Track website performance through Google Analytics, Search Console, Ahrefs, SEMrush, etc.

• Identify ranking opportunities and create weekly progress reports.

• Provide actionable insights to improve website visibility and lead generation.

5. Cross-Team Collaboration

• Work with marketing, website development, and content teams.

• Support the academic team in optimizing test-series pages, demo class updates, new courses, and announcements.

Maintain brand reputation and ensure all platforms follow SEO best practices.