SEO Expert

Responsibilities

• Keyword Research and Analysis:
• Conduct comprehensive keyword research to identify relevant and high-performing keywords for our industry.
• Analyse and prioritise keywords to target for optimisation.
• On-Page Optimisation:
• Optimise website content, meta tags, and other on-page elements to improve search engine rankings.
• Ensure content is SEO-friendly and aligns with best practices.
• Off-Page Optimisation:
• Plan and execute off-page SEO strategies, including link-building and outreach efforts.
• Establish and maintain quality backlinks from authoritative websites.
• Technical SEO:
• Identify and resolve technical SEO issues that may impact website performance.
• Work with the development team to ensure site speed, mobile-friendliness, and other technical aspects meet SEO requirements.
• Content Strategy:
• Collaborate with content creators to develop and optimise content that aligns with SEO goals.
• Implement content strategies to enhance user engagement and retention.
• Performance Monitoring:
• Utilise SEO tools and analytics to track website performance and keyword rankings.
• Provide regular reports on key SEO metrics and make data-driven recommendations.
• Stay Updated:
• Stay current with industry trends, search engine algorithms, and SEO best practices.
• Proactively suggest improvements and adjustments based on new developments.
  

Requirements

• Experience: 2-4 years.
• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of proven experience in SEO with a strong track record of improving search engine rankings and organic traffic.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Knowledge of on-page and off-page SEO techniques and best practices.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively as part of a team.
• Strong project management and time management skills.