SEO Expert

Role Overview

We are seeking an experienced SEO Expert with proven experience to lead organic growth initiatives and collaborate closely with our media/ad campaigns team. The role involves optimizing website performance, strengthening organic reach, improving conversion funnels, and coordinating with the paid marketing team to maximize overall digital performance.

Key Responsibilities

Search Engine Optimization

• Develop and implement effective SEO strategies to increase organic visibility and rankings.
• Conduct keyword research, competitor analysis, and market trend evaluation.
• Optimize on-page SEO: metadata, headers, URL structure, internal linking, keyword mapping, and content optimization.
• Manage technical SEO: site audits, crawlability, indexability, page speed, schema markup, and mobile optimization.
• Create and execute off-page strategies, including backlink building and outreach.

Content & Website Optimization

• Work with the content team to guide SEO-friendly content creation.
• Provide recommendations for landing pages, blogs, and website improvements.
• Monitor and improve site UX, session duration, bounce rate, and conversion paths.

Coordination with Media & Ads Team

• Align SEO strategies with paid media (Google Ads, Meta Ads, etc.) for unified campaigns.
• Share keyword insights to support ad targeting and campaign optimization.
• Analyze performance of SEO + paid campaigns together and recommend improvements.
• Support landing page optimization (A/B testing, CTA improvement, audience journey enhancement).

Reporting & Analytics

• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Moz for monitoring performance.
• Prepare weekly/monthly SEO performance reports.
• Track KPIs such as organic traffic, rankings, CTR, conversion rate, and ROI impact.
• Identify gaps, trends, and actionable insights through continuous monitoring.

Technical Tools Expertise

• Google Analytics / GA4
• Google Search Console
• SEMrush / Ahrefs / Moz
• Tag Manager
• Screaming Frog (preferred)
• SEO plugins and CMS platforms (WordPress, Shopify, etc.)

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, IT, or related field.
• Minimum 3+ years of hands-on SEO experience.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proven experience improving website rankings and driving organic growth.
• Ability to work closely with paid media teams and contribute to integrated campaigns.
• Strong analytical and reporting skills.
• Excellent communication and coordination abilities.

Preferred Skills

• Experience with PPC/Ads strategy understanding (Google Ads, Meta Ads).
• Knowledge of HTML, CSS, basic web development fundamentals.
• Experience in lead-generation–based businesses or EdTech (optional).
• Familiarity with A/B testing tools such as Hotjar, Optimizely, Google Optimize (if available).

Key Competencies

• Data-driven decision-making
• Strong collaboration and teamwork
• Strategic thinking & attention to detail
• Creative problem-solving
• Ability to manage multiple projects and deadlines

Benefits

• Competitive salary
• Training & certification support
• Opportunity to work with a talented growing digital/media team

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time
• Provident Fund

Work Location: In person