SEO Executive

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About Terratern

Role Overview

Key Responsibilities

• Plan and execute comprehensive SEO strategies across on-page, off-page, and technical pillars to improve rankings and organic acquisition.
• Conduct in-depth keyword research (head, long-tail, and intent-based) and competitive gap analysis to guide content strategy and landing page optimisation.
• Optimise on-page elements such as metadata, headings, internal linking, schema markup, content structure, and E-E-A-T signals.
• Perform regular technical SEO audits (crawlability, indexation, Core Web Vitals, redirects, canonicalization, structured data, XML sitemaps) and coordinate fixes with developers.
• Build and manage a clean, high-quality backlink profile through ethical link building, digital PR, and outreach.
• Monitor and analyse SEO performance using Google Analytics, Google Search Console, Ahrefs/SEMrush, Screaming Frog, and Moz; prepare weekly/monthly reports with actionable insights.
• Collaborate with Content teams to create SEO briefs, optimise blogs and service pages, and maintain content freshness in line with SERP trends and user intent.
• Support Local SEO (Google Business Profile optimisation, NAP consistency, local citations) and International SEO (hreflang implementation, geo-targeting).
• Stay informed on search engine algorithm updates and industry trends, adjusting strategies and testing new approaches.
  

KPI (Key Performance Indicators)

• Growth in qualified non-brand organic sessions and leads/MQLs from organic search.
• Improvement in keyword rankings with top-3 placements for priority terms.
• Increase in CTR, dwell time, and conversion rates from organic traffic.
• Technical health improvements: reduced crawl errors, improved index coverage, and higher Core Web Vitals passing rates.
• Enhanced backlink profile authority, relevance, and reduced toxicity.
  

Eligibility

Must-Have

• 1–2 years of proven SEO experience with measurable results.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools: Google Analytics, Google Search Console, Ahrefs/SEMrush, Screaming Frog, Moz.
• Working knowledge of HTML/CSS and basic JavaScript for diagnosing on-page/technical issues.
• Strong analytical skills with the ability to convert data into actionable strategies.
• Excellent written communication skills for creating briefs and optimising content.
  

Preferred

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• Experience with CMS platforms such as WordPress and an understanding of site architecture and UX principles for SEO.
• Exposure to Local SEO, International SEO, Core Web Vitals optimisation, and backlink risk assessment.
  

Why Join Terratern

• Impactful Work: Play a direct role in connecting people to global opportunities through organic growth.
• Professional Growth: Learn from industry experts and receive ongoing training in SEO and digital marketing trends.
• Entrepreneurial Culture: Take ownership of your work, share ideas, and innovate with new strategies.
• Work-Life Balance: Structured arrangements that prioritise your well-being.
• Collaborative Environment: Be part of an energetic team committed to excellence and cross-functional collaboration.