Senior Social Media Consultant - Immediate

Senior Social Media Consultant

This role calls for a creative strategist who can blend communication insight, real-time engagement, and analytics to drive large-scale impact.

Requirements

• Post-Graduate Degree in Mass Communication / Journalism with a minimum of 55% marks from a recognized university established under the UGC Act.
• Minimum

  10 years of post-qualification experience

  in:
• A reputed advertising or media firm,

  or

  As a Social Media Consultant with a

  Public Sector Undertaking (PSU) / NGO

  having regional or national outreach,

  or

  In

  journalism or media communication

  roles.

Key Responsibilities

- Strategic Social Media Planning & Execution

• Design and implement comprehensive, creative content and engagement strategies across

  Facebook, Instagram, Twitter (X), YouTube, LinkedIn, and WhatsApp

  .
• Plan and execute event-based and theme-based digital campaigns to maximize reach and interaction.
• Handle live interactions, trending topics, and response strategies to sustain visibility and reputation.

- Content Creation & Management

• Conceptualize and produce original, high-impact social content — graphics, reels, videos, carousels, infographics, and live streams.
• Oversee short-form video storytelling and digital narratives for brand positioning and audience engagement.
• Ensure all communication is creative, consistent, and aligned with organizational tone and objectives.

- Influencer & Community Engagement

• Identify and coordinate with influencers, creators, and media partners for collaborations.
• Manage online communities, including

  WhatsApp groups

  and social engagement clusters, ensuring effective dialogue and responsiveness.
• Leverage user-generated content and testimonials to amplify authenticity.

- Analytics & Performance Monitoring

• Track analytics and engagement insights using

  Meta Insights, TweetDeck, Google Analytics, etc.

• Conduct trend monitoring, sentiment analysis, and hashtag amplification.
• Prepare monthly/quarterly reports summarizing campaign reach, engagement, and key takeaways.

- Event Coverage & Buzz Creation

• Drive dynamic social-media coverage during events — live updates, audience interaction, and post-event storytelling.
• Build sustained digital buzz through teasers, countdowns, and strategic content drops.

Required Skills & Competencies

• Deep understanding of the

  social-media ecosystem

  and content formats.
• Expertise in

  digital storytelling, content strategy, and campaign execution.

• Proficiency in

  short-form video creation, community management, and live coverage.

• Excellent

  writing, editing, and communication

  skills in English and/or Hindi.
• Strong analytical mindset with command of

  social-media analytics tools.

• Ability to manage multiple projects and deliver creative quality under tight timelines.