Senior Product Strategist & Growth Lead
Location:
Experience Required:
Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
Industry:
Compensation
Reporting to:
🚀 ROLE OVERVIEW
high-growth consumer technology platform
acquire 1,00,000+ active users within the first 6 months of launch.
not advisory, theoretical, or support-based
battle-tested Product & Growth Leader
own the entire growth engine end-to-end
real accountability, high ownership, and leadership authority
🔍 WHO SHOULD APPLY
You are the right fit if you:
Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
- Have led growth or product teams in high-velocity environments
- Are deeply analytical yet execution-focused
- Are comfortable being accountable for numbers, not just strategy
- Can operate independently with minimal hand-holding
- Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet
❌ WHO SHOULD NOT APPLY
- Professionals without hands-on scaling experience
- Consultants who only advise but don’t execute
- Candidates uncomfortable with aggressive targets
- People who avoid accountability or decision-making
- Those seeking a “stable corporate role” rather than a high-growth challenge
🎯 CORE RESPONSIBILITIES
1️⃣ Product & Growth Strategy Ownership
- Own the
complete product roadmap
aligned with aggressive user acquisition goals. - Define clear
north-star metrics
, activation funnels, and retention loops. - Design product experiences that directly drive installs, activation, and repeat usage.
- Convert user insights into scalable product improvements.
2️⃣ User Acquisition & Growth Execution
- Design and execute a
data-backed growth strategy
to acquire 1,00,000+ users within 6 months
. - Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships).
- Identify and unlock scalable growth loops.
- Optimize onboarding funnels for conversion and retention.
3️⃣ Market & Consumer Intelligence
- Deeply understand Indian consumer behavior, psychology, and price sensitivity.
- Conduct continuous competitor and category analysis.
- Identify white spaces and opportunities to outmaneuver competitors.
4️⃣ Leadership & Team Building
- Build and lead a high-performance growth and product team.
- Hire, mentor, and manage cross-functional talent (product, marketing, analytics).
- Set execution cadence, KPIs, and accountability frameworks.
5️⃣ Strategic Execution & Accountability
- Own KPIs such as:
- Monthly active users (MAU)
- Cost per acquisition (CPA)
- Retention cohorts
- Activation rates
- Make data-backed decisions weekly.
- Report directly to founders with measurable progress.
🎯 6-MONTH DELIVERABLES (NON-NEGOTIABLE)
Within 30 Days
- Clear product & growth roadmap
- Defined ICPs, personas, and acquisition channels
- Early traction metrics & benchmarks
- Build a solid team of people who don't just talk, but also deliver results.
Within 60-90 Days
- Stable growth engine in place
- Clear funnel optimization
- First 25–40K quality users acquired
- Proven 1k-5k INR purchase per user.
Within 6 Months
100,000+ verified users onboarded
- Predictable acquisition system
- Proven 1k-5k INR purchase per user.
- Strong retention & engagement metrics
- Clear path to scale beyond 5–10x
Within 1 Year
- Stable Consumer Retention of at least 75% users (data backed)
- Close to achieving 10 Lakh+ Active Users within 11 months.
- Proven 1k-5k INR purchase per user.
💼 WHAT YOU GET
- Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment
- Direct impact on product, users, and revenue
- Competitive compensation + performance-linked upside
- Opportunity to build a category-defining platform
📩 HOW TO APPLY
Mail your CV + a short case note answering:
Which product have you helped scale to 1L+ users, and how did you do it?
- Only candidates with
demonstrable scale experience
will be considered. - Apply at info@pickd.in with Subject as "PICKD x Product Lead 03" with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it?
