Brand Growth & Story Strategist (Full-Time / Intern) Location : Bandra, Juhu, Santacruz - Mumbai (On-site) Position - 2 Experience : 0–2 years (freshers with strong portfolios welcome) Availability : Immediate Joiners About the Role At Admire Infra and Merchandise Private Limited (PICKD India),w e’re seeking a Brand Growth & Story Strategist, a thinker, storyteller, and strategist who can shape how brands communicate, grow, and engage with audiences. You’ll be the brain behind the brand narrative, guiding creative teams with clarity, insight, and direction. Key Responsibilities Develop brand positioning, narratives, and storytelling frameworks . Conduct brand research, competitor analysis , and identify white spaces for differentiation. Design brand strategy documents, growth roadmaps, and activation plans . Work closely with the creative team to align social media strategy, campaigns, and content with the brand’s identity. Create mood boards, tone-of-voice guidelines, and brand story decks . Conceptualize and plan ad campaigns, brand launches, and digital activations. Conduct brand workshops and brainstorming sessions with internal and client teams. Monitor campaign performance and provide creative improvement strategies. Skills & Requirements Strong understanding of branding, consumer psychology, and storytelling. Excellent communication, documentation, and presentation skills. Strategic thinker with a creative bend of mind. Proficient in tools like PowerPoint / Google Slides, Notion, and Canva. Ability to collaborate cross-functionally and guide creative execution. Preferred Based in Mumbai , available to join immediately. Prior exposure to marketing, creative strategy, or brand consulting (internships count).
Senior Product Strategist & Growth Lead Location: Mumbai (Hybrid) Experience Required: 4-8+ years Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch Industry: Consumer Tech / Marketplace / Product + Service App-based Platforms in (Goods, Finance or Consumables) Compensation : 8 -14 LPA (Or more as per experience, industry standards and last drawn salary) Reporting to: Founder / Core Leadership 🚀 ROLE OVERVIEW We are building a high-growth consumer technology platform with a clear mandate: acquire 1,00,000+ active users within the first 6 months of launch. This role is not advisory, theoretical, or support-based . We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale — not someone who has only supported or consulted. You will own the entire growth engine end-to-end : team building → product strategy → go-to-market → acquisition of 10 Lakh+ Users → retention → scale. This role carries real accountability, high ownership, and leadership authority . 🔍 WHO SHOULD APPLY You are the right fit if you: Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch Have led growth or product teams in high-velocity environments Are deeply analytical yet execution-focused Are comfortable being accountable for numbers, not just strategy Can operate independently with minimal hand-holding Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet ❌ WHO SHOULD NOT APPLY Professionals without hands-on scaling experience Consultants who only advise but don’t execute Candidates uncomfortable with aggressive targets People who avoid accountability or decision-making Those seeking a “stable corporate role” rather than a high-growth challenge 🎯 CORE RESPONSIBILITIES 1️⃣ Product & Growth Strategy Ownership Own the complete product roadmap aligned with aggressive user acquisition goals. Define clear north-star metrics , activation funnels, and retention loops. Design product experiences that directly drive installs, activation, and repeat usage. Convert user insights into scalable product improvements. 2️⃣ User Acquisition & Growth Execution Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months . Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships). Identify and unlock scalable growth loops. Optimize onboarding funnels for conversion and retention. 3️⃣ Market & Consumer Intelligence Deeply understand Indian consumer behavior, psychology, and price sensitivity. Conduct continuous competitor and category analysis. Identify white spaces and opportunities to outmaneuver competitors. 4️⃣ Leadership & Team Building Build and lead a high-performance growth and product team. Hire, mentor, and manage cross-functional talent (product, marketing, analytics). Set execution cadence, KPIs, and accountability frameworks. 5️⃣ Strategic Execution & Accountability Own KPIs such as: Monthly active users (MAU) Cost per acquisition (CPA) Retention cohorts Activation rates Make data-backed decisions weekly. Report directly to founders with measurable progress. 🎯 6-MONTH DELIVERABLES (NON-NEGOTIABLE) Within 30 Days Clear product & growth roadmap Defined ICPs, personas, and acquisition channels Early traction metrics & benchmarks Build a solid team of people who don't just talk, but also deliver results. Within 60-90 Days Stable growth engine in place Clear funnel optimization First 25–40K quality users acquired Proven 1k-5k INR purchase per user. Within 6 Months 100,000+ verified users onboarded Predictable acquisition system Proven 1k-5k INR purchase per user. Strong retention & engagement metrics Clear path to scale beyond 5–10x Within 1 Year Stable Consumer Retention of at least 75% users (data backed) Close to achieving 10 Lakh+ Active Users within 11 months. Proven 1k-5k INR purchase per user. 💼 WHAT YOU GET Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment Direct impact on product, users, and revenue Competitive compensation + performance-linked upside Opportunity to build a category-defining platform 📩 HOW TO APPLY Mail your CV + a short case note answering: Which product have you helped scale to 1L+ users, and how did you do it? Only candidates with demonstrable scale experience will be considered. Apply at info@pickd.in with Subject as "PICKD x Product Lead 03" with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it?
Senior Product Strategist & Growth Lead Location: Mumbai (Hybrid) Experience Required: 4-8+ years Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch Industry: Consumer Tech / Marketplace / Product + Service App-based Platforms in (Goods, Finance or Consumables) Compensation : 8 -14 LPA (Or more as per experience, industry standards and last drawn salary) Reporting to: Founder / Core Leadership ROLE OVERVIEW We are building a high-growth consumer technology platform with a clear mandate: acquire 1,00,000+ active users within the first 6 months of launch. This role is not advisory, theoretical, or support-based . We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale not someone who has only supported or consulted. You will own the entire growth engine end-to-end : team building product strategy go-to-market acquisition of 10 Lakh+ Users retention scale. This role carries real accountability, high ownership, and leadership authority . WHO SHOULD APPLY You are the right fit if you: Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch Have led growth or product teams in high-velocity environments Are deeply analytical yet execution-focused Are comfortable being accountable for numbers, not just strategy Can operate independently with minimal hand-holding Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet WHO SHOULD NOT APPLY Professionals without hands-on scaling experience Consultants who only advise but don't execute Candidates uncomfortable with aggressive targets People who avoid accountability or decision-making Those seeking a stable corporate role rather than a high-growth challenge CORE RESPONSIBILITIES 1 Product & Growth Strategy Ownership Own the complete product roadmap aligned with aggressive user acquisition goals. Define clear north-star metrics , activation funnels, and retention loops. Design product experiences that directly drive installs, activation, and repeat usage. Convert user insights into scalable product improvements. 2 User Acquisition & Growth Execution Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months . Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships). Identify and unlock scalable growth loops. Optimize onboarding funnels for conversion and retention. 3 Market & Consumer Intelligence Deeply understand Indian consumer behavior, psychology, and price sensitivity. Conduct continuous competitor and category analysis. Identify white spaces and opportunities to outmaneuver competitors. 4 Leadership & Team Building Build and lead a high-performance growth and product team. Hire, mentor, and manage cross-functional talent (product, marketing, analytics). Set execution cadence, KPIs, and accountability frameworks. 5 Strategic Execution & Accountability Own KPIs such as: Monthly active users (MAU) Cost per acquisition (CPA) Retention cohorts Activation rates Make data-backed decisions weekly. Report directly to founders with measurable progress. 6-MONTH DELIVERABLES (NON-NEGOTIABLE) Within 30 Days Clear product & growth roadmap Defined ICPs, personas, and acquisition channels Early traction metrics & benchmarks Build a solid team of people who don't just talk, but also deliver results. Within 60-90 Days Stable growth engine in place Clear funnel optimization First 2540K quality users acquired Proven 1k-5k INR purchase per user. Within 6 Months 100,000+ verified users onboarded Predictable acquisition system Proven 1k-5k INR purchase per user. Strong retention & engagement metrics Clear path to scale beyond 510x Within 1 Year Stable Consumer Retention of at least 75% users (data backed) Close to achieving 10 Lakh+ Active Users within 11 months. Proven 1k-5k INR purchase per user. WHAT YOU GET Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment Direct impact on product, users, and revenue Competitive compensation + performance-linked upside Opportunity to build a category-defining platform HOW TO APPLY Mail your CV + a short case note answering: Which product have you helped scale to 1L+ users, and how did you do it Only candidates with demonstrable scale experience will be considered. Apply at [HIDDEN TEXT] with Subject as PICKD x Product Lead 03 with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it