Senior Marketing Specialist

Job Role:

Location:

Experience:

Role Overview

We’re seeking a smart, strategic, and execution-driven marketing professional to build and lead our marketing function from scratch. If you’re someone who loves working on both services and product launches, has a growth-hacking mindset, and can wear multiple hats, this role is for you.

Responsibilities

• Create and execute comprehensive go-to-market strategies for multiple SaaS/IT products.
• Define clear product positioning, messaging, and value propositions for target industries.
• Run digital marketing campaigns including SEO, SEM, paid ads, content marketing, and social media.
• Build marketing collateral, case studies, and sales enablement assets.
• Establish Varaisys’ brand presence across digital platforms, communities, and industry events.
• Track performance metrics, optimize campaigns, and drive consistent lead flow.
• Collaborate closely with leadership to align product and service marketing goals.
• Scale marketing efforts and contribute to building the long-term marketing roadmap.

Requirements

• 5+ years of experience in

  B2B SaaS / IT product marketing

  with hands-on product launch expertise.
• Strong background in

  digital marketing, demand generation, and go-to-market planning

  .
• Prior experience marketing

  AI / GenAI / emerging tech products

  is highly preferred.
• Proven ability to deliver end-to-end campaigns that drive measurable results.
• Proficiency with tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, SEO/analytics tools.
• Balance of strategic thinking and hands-on execution.

Why Join Us?

• Lead the launch of market-ready tech products.
• Full ownership of marketing strategy and execution.
• Exposure to both IT services and SaaS product marketing.
• High-impact role with direct collaboration with leadership.

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