Senior Marketing Manager

Company Description

Manipal HealthMap, established in 2015, is the diagnostics arm of the Manipal Group, one of India’s largest and most reputed healthcare institutions. Specializing in radiology and oncology diagnostic services including PET-CT, MRI, CT scan, and more, the company operates diagnostic centers under Public-Private Partnership (PPP) contracts with government and private entities. With over 40 Radiology Imaging and Onco Diagnostic Centres across India, Manipal HealthMap has performed more than 1.8 million scans and holds NABH accreditations at several centers. Known for its motto "Quality with Compassion," the organization has been recognized with the “Express Healthcare” award for “Best Radiology Chain – Multi-City” for two consecutive years.

Role Description

This full-time Senior Manager Marketing role is based on-site in Mumbai. The Senior Manager Marketing will strategize, execute, and oversee marketing plans to drive growth in diagnostic services. Responsibilities include leading branding initiatives, designing and implementing promotional campaigns, managing market research efforts, and enhancing digital marketing outreach. The role also entails collaborating with internal teams and external partners to achieve the company’s objectives while upholding the high ethical and quality standards of Manipal HealthMap.

Qualifications

• Proficiency in Digital Marketing, Social Media Marketing, and Content Marketing strategies
• Strong experience in Market Research, Competitive Analysis, and Marketing Strategy development
• Expertise in Brand Management, Campaign Planning, and Customer Relationship Management
• Analytical skills, including Data Interpretation and Metrics Tracking for performance evaluation
• Excellent communication, presentation, and interpersonal skills
• Ability to work collaboratively across teams and manage external agency/vendor relationships
• Experience in healthcare or diagnostics marketing is a significant advantage
• Postgraduate degree in Marketing, Business Administration, or a related field