Senior Marketing Manager

Company Description:

CMPL Expo is Asia’s largest platform for private label and contract manufacturing in the FMCG space — connecting brand owners, manufacturers, and retailers. We host high-impact B2B trade shows and buyer-seller meeting formats that drive real business outcomes.

Senior Marketing Manager

Role Description:

As Senior Marketing Manager, you’ll be responsible for building brand visibility, driving exhibitor and visitor acquisition, and enhancing the overall event experience through data-driven and creative marketing strategies.

Key Responsibilities

• Develop and execute 360° marketing campaigns

   across digital, social, PR, and partnerships to promote CMPL Expo and related events.

• Lead exhibitor and visitor marketing initiatives

   — including B2B email automation, lead generation, and content marketing.

• Oversee brand communication

   — website, digital ads, brochures, videos, and event creatives in collaboration with internal and external design teams.

• Plan and manage marketing budgets

   and ensure strong ROI across all channels.

• Build and manage strategic partnerships

   with media houses, trade associations, and influencers.

• Work closely with sales and operations teams

   to align campaigns with business goals.

• Analyze performance metrics

   to optimize campaign effectiveness and event outcomes.

Qualifications

• 3–5 years of experience in 

  B2B event marketing

  , exhibitions, or brand marketing (FMCG/retail sector exposure preferred).
• Strong understanding of 

  digital and performance marketing tools

   (Meta, LinkedIn, Google Ads, CRM, and automation).
• Excellent copywriting and creative briefing skills.
• Experience in 

  content and community marketing

   for professional audiences.
• A strategic thinker with hands-on execution capabilities.
• Proficiency in Digital Marketing, Content Marketing, and Social Media Strategies.
• Strong skills in Data Analysis, Performance Metrics, and Market Research.
• Experience in working with B2B platforms or industry expos is preferred.
• Creative problem-solving skills with a detail-oriented mindset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Ability to thrive in a dynamic, fast-paced environment.

Why Join Us:

• Be part of 

  India’s leading platform shaping the future of FMCG innovation

  .
• Work on fast-evolving projects including 

  international buyer programs, digital platforms, and new event formats

  .
• A collaborative and entrepreneurial team culture with growth opportunities.

To Apply: