Senior Marketing Executive

About Patshala

Patshala is a leading institute committed to excellence in professional education, specializing in CA (Chartered Accountancy) and CMA (Cost and Management Accountancy) courses. Our mission is to empower future finance professionals through high-quality instruction, innovative learning methods, and industry-relevant training.

Job Summary

We are seeking a results-driven and experienced Marketing Professional to lead and execute our marketing strategies. The ideal candidate will have a solid understanding of the education industry and will be responsible for promoting Patshala's brand, driving student enrollment, and increasing our online and offline presence.

Key Responsibilities

• Develop and execute strategic marketing plans to increase brand awareness and drive student acquisition.
• Manage digital marketing campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Plan and coordinate offline marketing activities such as seminars, workshops, career fairs, and school/college outreach programs.
• Collaborate with the academic and sales teams to align marketing initiatives with business goals.
• Monitor and analyze the performance of marketing campaigns using key metrics and suggest improvements.
• Handle social media content strategy and engagement.
• Manage the creation of promotional materials like brochures, banners, emailers, and newsletters.
• Work with designers and content creators to ensure consistent brand messaging.
• Build partnerships with schools, colleges, and other relevant institutions.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Minimum of 4 years of proven experience in marketing, preferably in the education sector.
• Excellent communication, interpersonal, and organizational skills.
• Creative thinker with strong problem-solving ability.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills

• Experience in EdTech or educational services marketing.
• Familiarity with CRM tools and lead nurturing strategies.
• Basic understanding of CA/CMA course structures and student profiles

Interested candidates please send me resume through WhatsApp 7036574449

Job Type: Full-time

Pay: ₹10,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person