Senior Marketing Executive

Position Title: Senior Marketing Executive

Locations: Ahmedabad / Vadodara
Experience: 2-3 years in marketing/sales, preferably with field team handling
Qualification: MBA (Marketing)

About Us

Innovative Engineering Products Pvt. Ltd. (IEPPL) is a leading trading and distribution firm representing multiple global principals (such as CRC, 3M, Loctite, FUCHS, VIMAG, TESA Tapes, Eco-tiles) and operating across multiple branches in Gujarat and North‐India. We are looking for a driven Senior Marketing Executive to manage the field sales team across all regions, execute marketing strategies, drive growth, and support operational excellence.

Key Responsibilities

• Lead, manage and mentor the field sales/marketing team within the assigned territory (Ahmedabad & North Gujarat / Vadodara / Rajkot/ Mumbai region)
• Develop and implement marketing & sales strategies aligned with the annual business plan (ABP) and principal objectives
• Map the territory, identify key customers, new business opportunities, and growth segments
• Ensure achievement of both existing business sustenance and new customer acquisition targets
• Conduct regular market & competitor analysis and share insights with management
• Coordinate closely with branch back‐office, logistics, accounts and principals to ensure smooth operations
• Monitor team performance via KPIs, MIS & dashboards; hold review meetings, weekly & monthly reports
• Organise Group Selling Activities (GSA) and subject‐wise field campaigns in collaboration with regional branches
• Interface with principals for new product launches, stocking strategy, and promotional initiatives
• Manage and reduce outstanding receivables, non‐moving inventory in consultation with the branch & accounts team
• Provide inputs for incentive structures, field visit schedules, customer mapping, and branch improvement plans

Required Skills & Competencies

• MBA in Marketing (or equivalent) with 2-3 years’ experience ideally in industrial B2B/trading/technical sales environment
• Proven experience in handling field sales teams, new business development and territory management
• Strong analytical and strategic mindset with proficiency in Excel (MIS, dashboards) and good working knowledge of CRM/ERP systems
• Excellent communication and interpersonal skills; ability to drive a team, collaborate across functions, and interface with principals
• Result‐oriented, self‐motivated, independent, and organized; willing to travel within the region and capable of daily field visits
• Understanding of trading/distribution operations in industrial products (an advantage)

What We Offer

• Opportunity to work with global principals and a diversified product portfolio
• Dynamic and entrepreneurial environment in a fast‐growing organization with multiple branches
• Attractive compensation & incentive structure aligned with performance
• Good growth opportunities for high‐performers

Job Type: Full-time

Pay: ₹10,222.46 - ₹34,893.47 per month

Work Location: In person