Senior Marketing Executive

Job Summary:

We are looking for an experienced and dynamic Senior Marketing Executive from the food & beverages industry to join our team. The candidate will be responsible for planning, executing, and managing marketing strategies to strengthen brand positioning, drive product visibility, and increase sales across various channels. The role requires creativity, industry knowledge, and hands-on experience in both B2C and B2B marketing within the food sector.

Key Responsibilities:

Develop and execute marketing strategies to promote the companys food products across modern trade, general trade, HoReCa, and online platforms.

Conduct market research and competitor analysis to identify trends, opportunities, and areas for growth.

Collaborate with the sales team to design trade promotions, schemes, and marketing collaterals.

Coordinate with advertising agencies, designers, and vendors for packaging, branding, and promotional materials.

Plan and manage product launches, events, exhibitions, and in-store activations.

Ensure compliance with FSSAI guidelines, brand standards, and company policies in all marketing initiatives.

can supervise ATL & BTL Activities.

Knowledge of AIDA model.

can create PR Plans.

Mentor and guide junior marketing team members.

Key Skills & Competencies:

Strong understanding of the food & beverage industry, consumer behavior, and market trends.

Proven experience in brand management, trade marketing.

Excellent communication, presentation, and interpersonal skills.

Creative mindset with strong analytical and problem-solving abilities.

Ability to multitask, prioritize, and manage deadlines in a fast-paced environment.

Proficiency in MS Office, Google Analytics, and marketing tools/platforms.

Qualifications & Experience:

Bachelors/Masters degree in Marketing, Business Administration, or related field.

47 years of experience in marketing, preferably in the food & beverage / FMCG industry.

Hands-on experience in trade promotions and brand management