Senior Manager

The Coca Cola Company

5 - 7 years

20 - 25 Lacs

gurugram

Posted:Just now| Platform:

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Skills Required

quality control iso distillery production packaging bottling fmcg sales sales sales operations tpm haccp marketing manpower handling operations distillation beverage manufacturing production planning blending communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Channel Strategy: Responsible for GT On Prem (Eating & Dining) short and long-term strategy, gathering channel and shopper insights for opportunity mapping and commercial plans development.
Deep Channel Understanding : Understand channel landscape, including universe, spread, competitive penetration, etc. Understand channel dynamics, including shoppers, occasions, and shares.
Design Channel Look of Success and Programs : Design and deploy market plans to increase shopper accessibility and affordability by offering the right package at the right price point, increase our product portfolios presence in the shopper basket, and strengthen our relationship with customers through partnership programs (e.g., KKB). Target key occasions in the channel.
Planogram Design: Partner with agencies and bottler teams to support CATMAN analysis and planogram design for cold drink equipment, based on SKU velocity, to maximise our product turnover and sales volume in the market.
Drive Implementation of programs/pilots system-wide : Implement plans and programs working with franchise teams and bottler commercial resources to deliver aligned business growth objectives. Lead the annual business plan process for the channel aligning and ensuring consistency of plans across the OU & bottlers
Continuously monitor progress and drive performance : Track channel main indicators (e.g. SOM, SO$, Incidence, Price Compliance, etc.), review business performance, and design impactful actions to improve it when results are below targets. Continuously share information, insights and knowledge with KO System, developing platforms to materialise those insights into actions.
Collaboration: collaborate with VTM for model design, RGM for long-term multi-category OBPPC

Scope : On Prem (E&D) across the OU

Qualifications & Requirements: 5-7 years of bottling / FMCG Sales operations experience required.

Communication Focus

Requires communications with mid-level OU and bottler leaders (14 bottlers). High communication complexity as the opportunity needs to be explained and aligned in the context of ongoing business and execution priorities, performance needs to be tracked, and course corrections quickly aligned and actioned
High communication intensity with internal and external stakeholders, and key Bottler partners
Lead strategic conversations, negotiations and alignment with internal and external stakeholders for Traditional Trade Strategy Implementation.
Internal: Work collaboratively with other teams, such as Winning @ POS team, Affordability, Marketing, Franchise Units, PAC, & Platform Services (e.g. Planning, Legal, Technical, Finance).
System: Work with Bottler Trade & Commercial Leadership teams to influence, align and track plans.

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