Senior Manager - Social Media

Mobikwik is India's leading Digital Financial Services platform & Largest Digital Wallet, trusted by over 167 million users & 4.4 million businesses. As a pioneer in Fintech space, Mobikwik empowers its users with a robust suite of services, including Digital payments, Credit & Investments. Recently, Mobikwik achieved a significant milestone with its Initial Public Offering (IPO), marking a new chapter in its journey of innovation & growth. With a mission to democratize financial inclusion, Mobikwik continues to transform how Indians manage their money, offering secure,

seamless & user-friendly solutions that cater to a diverse range of financial needs.

Join us on our journey to democratize accessto financial services for a billion Indians.

We are currently seeking an experienced professionalto join ourteam in the role of Social Media

Key Responsibilities:

• Lead and manage MobiKwik overall social media marketing strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging social platforms.

• Increase engagement for existing audiences with high-quality social initiatives

• Acquiring new followers by filling gaps in our marketing content output

• Aligning our brand with new and emerging trends

• Improve ROI through more consistently on-target messaging

• Identify new channels to embed our brand that align our marketing direction

• Glean insights from social data using monitoring tools

• Analyze performance: Use data analytics to measure engagement and adjust strategies. This is a criticalskill set.

• Monitor social media trends, audience behavior, and competitors to inform campaign strategies and identify new opportunities for engagement.

• Stay updated with the latest social media trends, platform updates, tools, and best practices to keep the brand ahead of the competition.

• Partner with Agencies & Influencers to create synergistic campaigns that expand Mobikwik’sreach and influence.

• Develop and execute comprehensive social media campaigns that support marketing objectives, brand awareness, user acquisition, and customer retention

Qualifications:

• Bachelor's/Master's degree in Marketing, Communications, Business, or a related field.

• 8- 10 years of experience in social media marketing, with at least 5 years in a leadership orstrategic role.

• Prior experience working in Fintech, Edtech, Foodtech, E-commerce, New Age or media industries is highly preferred.

• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.), tools, and trends.

• Proven ability to design and execute high-impact social media campaigns that drive measurable results.

• Strong leadership and team management experience with the ability to inspire and lead a team of social media professionals.

• In-depth knowledge of social media analytics, monitoring tools, and reporting platforms.