Senior Manager - Social Media

You will play a crucial role in developing and executing a comprehensive social media strategy for our leading skincare brand. Your creativity and deep understanding of skincare trends will be pivotal in engaging with our community of skincare enthusiasts. You will oversee content creation, community management, influencer collaborations, and performance analytics to ensure our brand stays relevant and innovative in the skincare industry. - Develop and implement a cohesive social media strategy aligned with brand objectives and target audience. - Stay updated on skincare and beauty trends to maintain relevance in social media conversations. - Establish specific social media goals and KPIs to track performance metrics like engagement, followers, and conversion rates. - Oversee the creation of visually appealing and engaging content across platforms like Instagram, TikTok, Facebook, Pinterest, Twitter, and YouTube. - Collaborate with the creative team to ensure brand consistency in all content. - Manage posts, scheduling, and engagement with the online community to foster genuine interactions and trust in the brand. - Identify and build relationships with skincare influencers, content creators, and beauty professionals for brand promotion. - Monitor social media analytics, adjust strategies based on performance, and provide regular reports on campaign insights. - Plan and execute social media campaigns for product launches, promotions, and seasonal offers in alignment with broader business goals. - Maintain a consistent and authentic brand voice across all platforms, highlighting core values like skincare education, inclusivity, sustainability, and ethical practices. - Proven experience in managing social media platforms for a brand, preferably in skincare, beauty, or wellness industries. - Strong understanding of skincare products, ingredients, and current beauty trends. - Excellent writing, communication, and visual storytelling skills. - Proficiency in social media management tools and analytics platforms. - Creative with a strong sense of aesthetics to craft eye-catching visuals for the target audience. - Experience in influencer marketing and partnership management. - Ability to work independently, manage multiple projects in a fast-paced environment, and knowledge of SEO and social media advertising are advantageous.,