Senior Manager - Sales

About the Company: Research has proved that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity. Recognizing the huge potential, Coffee Day Beverages embarked on a dynamic journey to become the largest ‘fresh milk - roasted coffee beans’ vending chain with a distinct brand identity of its own. Today, we have become the largest player in the segment with over 55,000+ installations across the country. And, we continue to grow! We have made freshness an integral part of the vending machine proposition. The best ingredients are used and strict quality checks are performed to ensure consistent quality of the coffee beans. This enables us to deliver the satisfaction of a freshly brewed cup of beverage. Our reach extends across the length and breadth of the country. Locations including airport lounges, railway stations, road transport hubs, petrol stations, malls, corporate, offices, schools, colleges, hospitals, restaurants and hotels.

Reporting to: SBU Head / Zonal Head/ Branch Head

Reportees: Managers/ ASM (Area Sales Managers) / Territory Managers /Sr. Exec Sales / Executive

sales

KRA:

1. Translating company’s objectives in the region

2. Ensure and lead Account Development with company’s operational procedures

3. Lead, motivate & develop team to maximize profits

4. Generate new sales and maintain current accounts and service

5. Sustain and increase revenue inflow

Knowledge, Skills & Abilities:

 Excellent communication & influencing and negotiation skills

 Financial awareness

 Ability to strategize & analyze reports

 Sales & Business Development orientation

 Good Leadership and Team management skills

Qualifications:

Experience:

 MBA/PGDM – Marketing/Sales (Tier 1 College)

 9-16 years of experience

 Handled Institutional, Government and Corporate sales

 Experience in distributor and channel sales management

 Team management and Vendor Management

Duties & Responsibilities:

Financial:

 Will be responsible to handle sales for Branch/Area/ City/ Region.

 Handling all segments of B2B Sales and Business Dept -SME, Retail, Institutional, Horeca and Key Channels

 Sales forecasting and Budgeting and managing sales outflow

 Maximizing ROI of the region.

 Distribution and Channel Management

 Liaison for closure of Key Accounts.

 Asset & Equipment maintenance.

 Wastage control measures.

Process and customer orientation:

 Ensures smooth interaction with support functions and further integration with sales team.

 Competitor analysis and Market Intelligence.

 Distribution management and managing statutory compliances

 Ensure the SOPs are followed throughout the region.

 Integrity and cost consciousness

 Minimize machine pullouts and maximize revenue from existing accounts

 Conceptualize and implement strategies for alternate sales channels