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Senior Manager Marketing-GTM

Senior Manager Marketing-GTM

eDataBae

10 years

25 - 30 Lacs

gurugram haryana india

Posted:2 days ago| Platform:

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Skills Required

marketing saas api ai planning positioning messaging design drive pipeline seo content enablement support analytics reporting automation strategy hubspot marketo ads data storyteller copywriting collaborator leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Your Role

We’re seeking a Senior Marketing Manager with 6–10 years of experience in marketing enterprise SaaSor API-led/AI-driven products. This role blends strategic planning with hands-on execution across brandmarketing, demand generation, product marketing, and digital campaigns to position company as thetrusted partner for enterprises.

What You’ll Do

Brand & Positioning:

Define and evolve company's brand narrative, messaging, and value propositionfor enterprise audiences (CXOs, IT leaders, and decision-makers).

Demand Generation:

Design and execute integrated campaigns (digital, events, webinars, accountbased marketing) to drive qualified leads and pipeline for enterprise sales.

Product Marketing:

Partner with product teams to create compelling product narratives, launch plans,collateral, and customer success stories.

Digital Marketing & Growth:

Own SEO, SEM, content marketing, social media, and email campaigns togrow awareness and inbound interest.

Sales Enablement:

Build sales decks, one-pagers, and battlecards to empower the enterprise salesteam.

Partnership & Event Marketing:

Support strategic partnerships, organize executive roundtables, andrepresent company at industry events. Analytics & Reporting: Measure campaign ROI, pipeline contribution, and continuously optimize for performance.

Voice of the Market:

Track competitor activities, market trends, and customer insights to inform GTMstrategies.

What We’re Looking For

Experience: 6–10 years in B2B/enterprise SaaS marketing (HRTech, FinTech, APIs, or AI/automation

preferred).

Strategic & Hands-On: Ability to design strategy and roll up your sleeves to execute campaigns.
Product Marketing Expertise: Skilled in translating complex technical products into clear, differentiated messaging.
Demand Gen Track Record: Proven success in running multi-channel campaigns that drive qualified

pipeline for enterprise sales.

Digital Native: Comfortable with marketing automation tools (HubSpot, Marketo, LinkedIn Ads, Google

Ads) and data-driven decision-making.

Creative Storyteller: Strong in copywriting, content marketing, and brand storytelling.
Cross-Functional Collaborator: Experience working closely with sales, product, and leadership teams.
High Ownership: Thrives in a fast-paced, high-growth environment with minimal supervision.

Skills: enterprise sales,sales,content marketing,product marketing,enterprise,campaigns

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Senior Manager Marketing-GTM