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EXL Services
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Senior Manager

Senior Manager

EXL Services

4 years

0 Lacs

Gurgaon

Posted:19 hours ago| Platform: GlassDoor logo

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Skills Required

marketing analytics sql segmentation strategy python data strategies drive engagement analyze portfolios design effectiveness testing report tableau automate reporting learning extraction programming power visualize communication management statistics workflow

Work Mode

On-site

Job Type

Part Time

Job Description

Senior Manager

EXL/SM/1418974

ServicesGurgaon

Posted On

14 Jul 2025

End Date

28 Aug 2025

Required Experience

4 - 12 Years

Basic Section

Number Of Positions

Band

Band Name

Senior Manager

Cost Code

D006008

Campus/Non Campus

NON CAMPUS

Employment Type

Permanent

Requisition Type

New

Max CTC

1500000.0000 - 3500000.0000

Complexity Level

Not Applicable

Work Type

Hybrid – Working Partly From Home And Partly From Office

Organisational

Group

Analytics

Sub Group

Banking & Financial Services

Organization

Services

LOB

Banking & Financial Services

SBU

Analytics

Country

India

City

Gurgaon

Center

Gurgaon-SEZ BPO Solutions

Skills

Skill

MARKETING ANALYTICS

SQL

CUSTOMER SEGMENTATION STRATEGY

MODELING

PYTHON

Minimum Qualification

BSC

Certification

No data available

Job Description

Job Title: Marketing Analytics Specialist (Banking Analytics)

Experience: 4+ years

Location: Gurgaon/Bangalore/Pune

Work Mode: Hybrid

About the Role:

We are looking for an experienced Marketing Analytics Specialist to join our dynamic team. The ideal candidate will have a strong background in banking analytics, preferably working with US banks or credit unions, and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition, engagement, and retention.

Key Responsibilities:

Analyze customer and product data from banking portfolios to generate actionable marketing insights.
Design, implement, and track marketing campaigns targeted to retail and commercial banking customers.
Develop segmentation strategies/models to identify high-potential customer segments and cross-sell opportunities.
Collaborate with marketing, product, and data teams to design experiments and measure campaign effectiveness (e.g., A/B testing, holdout groups).
Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions.
Monitor and report on key marketing KPIs, campaign ROI, and customer behavior trends.
Leverage advanced analytics tools (SQL, Python, R, Tableau, etc.) to automate reporting and build dashboards.
Use Machine Learning to build sophisticated models predicting customer churn, propensity to buy, next best action etc.

Requirements:

Minimum 4+ years of experience in marketing analytics, preferably in the banking or financial services domain.
Strong understanding of credit products, customer lifecycle, and marketing strategies within US banks or credit unions.
Proven experience in data extraction, data wrangling, and statistical analysis.
Proficiency in SQL and at least one statistical programming language (Python or R).
Experience with BI tools (e.g., Tableau, Power BI) to visualize and communicate insights.
Strong business acumen and ability to translate data insights into strategic recommendations.
Excellent communication and stakeholder management skills.
Notice period: Max 60 days. immediate joiners preferred.

Education:

Bachelors or Masters in Quantitative field such as Economics, Statistics, Mathematics
BTech/MTech/MBA from Tier 1 colleges (IIT, NIT, IIM)

Workflow

Workflow Type

L&S-DA-Consulting

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Senior Manager