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Float Group
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Senior Manager - Digital Marketing (B2C)

Senior Manager - Digital Marketing (B2C)

Float Group

9 - 14 years

18 - 31 Lacs

hyderabad

Posted:8 hours ago| Platform:

Apply

Skills Required

digital marketing youtube linkedin b2c b2b campaigns sem seo cpl landing page communication skills crm performance marketing digital kpi google adwords retargeting google ads creative marketing automation marketing ownership saas linkedin ads pay per click page activation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are a fast-growing multi-business platform working across both

consumer (B2C)

and

enterprise/partner-led (B2B)

services. As we build a stronger in-house marketing function, we are looking for someone who can scale growth through

performance marketing, targeted campaigns, and marketing automation

with clear ownership of outcomes.

Role Summary

We are hiring a

Senior Manager Digital Marketing

to drive

B2C acquisition + B2B lead generation

through

paid performance channels, cohort targeting, and lifecycle automation

. You will own digital growth end-to-end and build scalable systems.

Key Responsibilities

Own
performance marketing
on
Meta, Google, LinkedIn, YouTube, X
, etc.
Run
targeted/cohort campaigns
based on intent, geography, category, and behavior.
Build and scale
marketing automation journeys
: onboarding, activation, retention, reactivation.
Set up
drip campaigns, trigger-based workflows, lead scoring, dynamic segmentation
, and A/B tests.
Drive
B2B funnel
Optimize landing pages, creatives, and funnels to improve
CAC, CPL, ROAS, conversion %
.
Own dashboards, reporting, and experimentation roadmap.

Required Skills

Performance Marketing / Paid Campaigns
Target / Intent / Cohort Marketing
Marketing Automation & Lifecycle Marketing
Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
Segmentation, Lead Scoring, Drip Campaigns, Retargeting
GA4, Search Console, Ads Manager, CRM tools
Strong KPI ownership: CAC, CPL, ROAS, MQL-SQL %, Activation, Retention

Good to Have

Experience handling both
B2C and B2B funnels
WhatsApp / conversational marketing
AI tools to scale campaigns, creative, and reporting
Exposure to
U.S. or international audiences
in SaaS/B2B or B2C setups, with ability to adapt messaging when needed

What Were Looking For

Proven growth ownership in
B2C and/or B2B digital funnels
Data-driven, fast execution, comfortable in lean teams
Excellent communication and stakeholder alignment

Location:

Hyderabad (in-office)

Timings:

10AM - 6:00PM (flexible) 5 days a week.

Experience:

610 Years

Employment Type:

Full-time

Functional Area:

Digital Marketing

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