Content & Brand Copy Strategist

As a versatile Content & Brand Copy Strategist specializing in Legal and Healthcare SaaS, you will be responsible for shaping the voice and messaging of FloatLegal and FloatCare. These two innovative platforms aim to revolutionize how law firms and healthcare providers manage personal injury cases. Your role will involve writing across various formats, including high-conversion sales copy, engaging social posts, blog articles, email campaigns, training materials, and compliance-aware website content. Key Responsibilities: - Crafting clear, concise, and engaging content tailored for website and landing pages, social media campaigns, blog articles related to legal-tech, healthcare workflow, and personal injury industry, sales materials such as brochures, one-pagers, and slide decks, internal and external training materials, and email marketing copy for outreach and lifecycle. - Collaborating with marketing, sales, and product teams to ensure messaging aligns with customer pain points. - Maintaining a consistent tone of voice that is professional, accessible, and trusted across all platforms. - Ensuring all content complies with HIPAA and legal standards by avoiding over-promises, using correct terminology, and employing privacy-safe phrasing. - Optimizing content for readability, SEO, and conversion goals. - Demonstrating a good understanding of microcopies. - Taking ownership of cross-channel content development and strategically managing brand tone and messaging. What We're Looking For: - Minimum 5 years of experience in B2B SaaS content writing, preferably in legal-tech or health-tech. - Strong understanding of personal injury law firm operations and/or healthcare provider workflows. - Experience in writing for diverse formats and audiences, including lawyers, clinic managers, and patients. - Familiarity with HIPAA, data privacy regulations, and industry-specific compliance language. - Ability to balance emotional storytelling with technical clarity. - A robust portfolio showcasing short- and long-form writing samples. - Experience collaborating with designers and video teams on content for motion/animated explainers. If you can think like a strategist, write like a storyteller, and ensure compliance like an officer, we are excited to hear from you.,