Marketing Head

About Us

We are a Product Company (plus multiple ventures) looking to centralize and scale marketing internally. You will own the GTM, brand, demand, content, and growth strategy for multiple verticals including our flagship software product (focused on the U.S. market). You will build, lead, and scale the marketing team from the ground up.

What You'll Do - Key Responsibilities

Strategic & Go-to-Market Leadership

• Define and execute the GTM strategy for existing and new products targeting the U.S. and global markets
• Segment target markets (verticals, geographies) and create roadmap plans
• Work crossfunctionally with product, engineering, sales to align on priorities and positioning

Team Building & Leadership

• Hire, train, mentor, structure a high-performance marketing team (digital, content, demand gen, product marketing, etc.)
• Conduct interviews, set KPIs, monitor performance, and foster a culture of accountability

Demand Generation & Growth

• Own acquisition channels: SEO, PPC, paid social, content marketing, email / lifecycle, ABM (if applicable)
• Optimize funnel metrics (MQL SQL demo trial revenue)
• Oversee marketing budget, optimize spend, allocate across channels

Brand, Messaging & Content

• Develop brand guidelines, messaging frameworks, value propositions
• Drive content strategy: blogs, whitepapers, case studies, webinars, social media, SEO content
• Ensure voice, tone, English quality, consistency across all touchpoints

Measurement & Analytics

• Set up dashboarding, attribution, experiments, A/B testing
• Use data to iterate quickly, prove ROI, and scale what works
• Report metrics to leadership; use insights to guide decisions

US Market / International Focus

• Prior experience handling U.S. or international SaaS / B2B markets
• Knowledge of U.S. buyers, channels, expectations, compliance, culture nuances
• Ability to tailor messaging / campaigns for U.S. audience

Budget & Vendor Management

• Plan, allocate, and manage marketing budgets across campaigns and channels
• Engage/oversee external agencies, freelancers, tools, and vendors as needed

What We Expect / Candidate Profile

• 6-12+ years of marketing experience (preferably in SaaS / B2B / product / tech)
• Proven track record: lead generation, growth, scaling, U.S. market exposure.
• Experience in building and managing a marketing organization from scratch.
• Strong content writing, communication, and command over English - A must.
• Hands-on with marketing tools: SEO, SEM, analytics (Google Analytics, GA4), marketing automation, CRM, ABM tools.
• Deep understanding of digital channels: SEO, SEM, paid social, email, content, ABM, partnerships.
• Analytical mindset, metrics-first, data-driven decision-making.
• Ownership, accountability, and bias for action.
• Comfortable working in a dynamic / startup / evolving environment.
• Leverage advanced AI tools and large language models (e.g., ChatGPT) to enhance content creation, automate marketing workflows, and optimize team's efficiency.

Why Join Us

• Opportunity to own end-to-end marketing, build your team, and influence growth.
• Freedom, trust, and autonomy to experiment and iterate.
• Competitive compensation + performance incentives.
• Exposure to multiple verticals and product domains.
• Health insurance benefits for you and your family.
• Work culture where impact matters more than hierarchy.

This role offers an exciting opportunity to lead our digital marketing efforts, drive growth, and make a significant impact on our company's success. If you're a results-driven digital marketer with the skills and experience to excel in this role, we encourage you to apply and join our team.