3 Brand Tone Jobs

We are in search of an Associate Creative Supervisor to be a part of our team located in Mumbai. You should be someone who possesses a genuine passion for the art of advertising. If you have experience in shaping narratives for brands and are adept at transforming innovative ideas into reality on various digital platforms, then this opportunity is tailor-made for you. In this role, your responsibilities will include: - Understanding the brand's tone, business goals, and the requirements of the target audience to create compelling communication. - Demonstrating practical experience with brands, being well-versed in their language, history, and understanding what drives the brand. - Crafting clear, captivating, and impactful copy for digital platforms, spanning from social media content to comprehensive integrated campaigns. - Collaborating closely with designers, strategists, and account teams to develop exceptional creative projects. - Presenting ideas clearly and persuasively, both internally and to clients. - Ensuring that your copy always maintains high standards in grammar, strategy, and creativity. - Staying abreast of trends, cultural shifts, and digital behaviors to infuse work with relevance and originality. - Mentoring, guiding, and nurturing a team of writers, contributing to raising the overall creative standards. What we seek in a candidate: - A minimum of 5 years of experience in copywriting, supported by a robust portfolio. - Proficiency in digital platforms, various formats, and the art of storytelling specifically for social media. - Strong command of language, keen attention to detail, and an innate understanding of what resonates with audiences. - A collaborative mindset coupled with the ability to lead by example and motivate a team. - Enthusiasm to work on proactive campaigns that have the potential to win awards. We at Tonic value the potential of ideas and the individuals who breathe life into them. If this resonates with you, we are excited to engage in a conversation with you.,

As a versatile Content & Brand Copy Strategist specializing in Legal and Healthcare SaaS, you will be responsible for shaping the voice and messaging of FloatLegal and FloatCare. These two innovative platforms aim to revolutionize how law firms and healthcare providers manage personal injury cases. Your role will involve writing across various formats, including high-conversion sales copy, engaging social posts, blog articles, email campaigns, training materials, and compliance-aware website content. Key Responsibilities: - Crafting clear, concise, and engaging content tailored for website and landing pages, social media campaigns, blog articles related to legal-tech, healthcare workflow, and personal injury industry, sales materials such as brochures, one-pagers, and slide decks, internal and external training materials, and email marketing copy for outreach and lifecycle. - Collaborating with marketing, sales, and product teams to ensure messaging aligns with customer pain points. - Maintaining a consistent tone of voice that is professional, accessible, and trusted across all platforms. - Ensuring all content complies with HIPAA and legal standards by avoiding over-promises, using correct terminology, and employing privacy-safe phrasing. - Optimizing content for readability, SEO, and conversion goals. - Demonstrating a good understanding of microcopies. - Taking ownership of cross-channel content development and strategically managing brand tone and messaging. What We're Looking For: - Minimum 5 years of experience in B2B SaaS content writing, preferably in legal-tech or health-tech. - Strong understanding of personal injury law firm operations and/or healthcare provider workflows. - Experience in writing for diverse formats and audiences, including lawyers, clinic managers, and patients. - Familiarity with HIPAA, data privacy regulations, and industry-specific compliance language. - Ability to balance emotional storytelling with technical clarity. - A robust portfolio showcasing short- and long-form writing samples. - Experience collaborating with designers and video teams on content for motion/animated explainers. If you can think like a strategist, write like a storyteller, and ensure compliance like an officer, we are excited to hear from you.,

Role Overview As Lead Brand Manager Commercial Real Estate, you will spearhead the strategic development, positioning, and execution of the commercial real estate brand across touchpoints. This leadership role requires deep expertise in B2B marketing, the ability to shape commercial capabilities and narratives, and drive marketing efforts that directly enable sales and business growth. You will be the brand custodian for the commercial business, ensuring consistency, clarity, and relevance in a competitive, evolving market. Key Responsibilities Brand Strategy & Management : - Define and own the brand strategy for the commercial real estate portfolio across asset classes (offices, business parks, retail, co-working). Establish a compelling brand positioning and narrative that resonates with institutional clients, corporates, investors, and partners. Lead the development of brand architecture, naming systems, visual identity, and tone of voice across commercial verticals. B2B Marketing & Commercial Capabilities : - Build and refine go-to-market strategies for new commercial projects, ensuring alignment with business goals and customer insights. Drive integrated campaigns targeting decision-makers, brokers, CXOs, and industry influencers. Define and evolve the commercial marketing toolkit, including pitch decks, brochures, AVs, site branding, microsites, and digital assets. Sales Enablement : - Partner closely with the sales, leasing, and business development teams to deliver high-impact collaterals and tools that accelerate deal conversions. Craft compelling narratives for proposals, RFPs, presentations, and investor pitches. Media Planning & Campaigns : - Oversee B2B and trade-focused media strategies across digital, print, outdoor, and industry platforms. Drive performance and brand awareness through data-led planning and evaluation frameworks. Events, Exhibitions & Experiences : - Conceptualize and execute thought leadership events, industry expos, investor meets, and site-based brand experiences. Ensure on-ground activation aligns with brand standards and business outcomes. Market Research & Insights : - Commission and interpret market studies, competitive landscaping, and brand perception audits to inform strategy. Translate insights into actionable ideas for positioning, messaging, and market differentiation. Key Skills & Competencies : - 12--14 years of experience in marketing, with a strong focus on B2B and commercial real estate/asset-based marketing. Proven success in brand management, strategic planning, and campaign execution. Deep understanding of the commercial real estate landscape, leasing models, and client expectations. Excellent skills in content development, visual storytelling, and sales communications. Strong experience in media planning, vendor management, and agency leadership. Ability to lead large-scale events and end-to-end experiential marketing initiatives. Analytical mindset with experience in market research, benchmarking, and insight-driven planning. Excellent stakeholder management, team leadership, and project coordination abilities. What is on offer : - Be part of one of Indias most employee-centric companies and a certified Great Place to Work. Join an award-winning marketing team recognized across national and global real estate and branding forums. Work in an agile, high-growth environment where innovation, ownership, and impact is at the heart of everything. A chance to shape some of the most iconic commercial real estate brands of the future. Skills : - Brand development, brand positioning, brand architecture, brand personality, brand tone, brand health metrics, 360 marketing campaigns, digital marketing strategy, paid media, SEO/SEM, content, social media, lead generation, engagement, brand amplification, analytics, media strategy, media buying, media budget, ROI, market research, consumer insights, competitive advantage