Senior Manager Content Development

About Us

Headquartered in Singapore, SATS Ltd. is one of the world’s largest providers of air cargo handling services and Asia’s leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 215 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognizing and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

Role Overview

The Senior Manager, Content Development ensures SATS’s brand narrative, value propositions, and visual storytelling are consistently expressed across all marketing channels, assets, and regions. This role drives a unified content strategy aligned with global marketing priorities to deliver impactful, on-brand content that strengthens engagement worldwide.

Key Responsibilities

Content Strategy & Governance

• Develop a global editorial calendar covering events, awards, and sponsorships.
• Define content standards, tone, and guidelines across formats and channels.
• Align storytelling themes such as innovation, sustainability, and partnerships.
• Ensure consistent messaging and unified content direction across regions.

Marketing Collateral Development

• Lead creation and updates of corporate decks, brochures, case studies, and sector-specific materials.
• Manage the central asset repository with proper taxonomy and version control.
• Ensure regional teams access and use up-to-date, brand-compliant assets.

Social Content & Event Activation

• Partner with Digital Marketing to craft story angles and key messages for LinkedIn and other platforms.
• Develop content for major marketing events, sponsorships, and campaigns.

Content Development & Coordination

• Prepare briefs for in-house or external creative partners.
• Coordinate timelines and approval workflows to ensure on-time delivery.
• Collaborate with Branding and Design teams for visual and copy consistency.

Measurement & Continuous Improvement

• Define KPIs for content usage, downloads, and engagement.
• Analyze insights and feedback to refine content strategy.
• Deliver quarterly performance reports with improvement actions.
• Data-driven decision-making in content planning.

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA or specialized master’s preferred.
• Minimum 10+ years in B2B content or marketing roles with global exposure; proven ability in content production, brand storytelling, and digital activation within matrix organizations.
• Aviation, logistics, or industrial sector experience is an advantage.

Skills

• Strong editorial and storytelling ability.
• Expertise in branding initiatives, asset development, and value proposition building.
• Technical savvy to define KPIs and metrics.
• Experience in market analysis and working with cross-regional teams.
• Attributes: Strategic thinker, detail-oriented, collaborative, and adaptable.